Butterfinger
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| Product type | Confectionery |
|---|---|
| Owner | Nestlé (since 1990) |
| Country | United States |
| Introduced | 1923 |
| Related brands | Reese's Peanut Butter Cups, Clark Bar, 5th Avenue |
| Previous owners |
Curtiss Candy Company (1923-1964) |
| Tagline | Crispety, crunchety, peanut-buttery! |
| Website | butterfinger |
Curtiss Candy Company (1923-1964)
Standard Brands Inc. (1964-1981)
Nabisco (1981-1985)
RJR Nabisco (1985-1988)
Butterfinger is a candy bar created in 1923 in Chicago, Illinois by Otto Schnering, which currently is manufactured by Nestlé. The bar consists of a crispy core of creamy peanut butter blended with sugar candy in chocolatey coating. Butterfinger has become known for humorous marketing and a roster of memorably funny spokespersons, including Bart Simpson, Top Cat, Seth Green, Erik Estrada, Rob Lowe, and Jamie Pressly, its most recent and first female spokesperson. Other memorable ad campaigns include counting down the end of the world or BARmageddon, with evidence such as the first-ever, QR-shaped crop circle in Kansas, a Butterfinger comedy-horror movie called “Butterfinger the 13th,” the first interactive digital graphic novel by a candy brand starring the Butterfinger Defense League, and several attention-grabbing April Fool’s Day pranks, including the renaming of the candy bar to “The Finger.”
With 2010 sales of $598 million, Butterfinger has become increasingly popular and has typically ranked as the eleventh most popular candy bar sold in the $17.68 billion United States chocolate confectionery market between 2007 and 2010.
The Curtiss Candy Company was founded near Chicago, Illinois, in 1922 by Otto Schnering, using his mother's maiden name. He invented the Butterfinger candy bar in 1923. The company held a public contest to choose the name of this candy. In an early marketing campaign, the company dropped Butterfinger and Baby Ruth candy bars from airplanes in cities across the United States as a publicity stunt that helped increase its popularity. The candy bar also was promoted in Baby Take a Bow, a 1934 film featuring Shirley Temple.
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