Bushnell Corporation
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| Subsidiary | |
| Industry | Imaging |
| Founded | Japan (1948) |
| Founder | David P. Bushnell |
| Headquarters | 9200 Cody Street, Overland Park, Kansas 66214-1734, United States |
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Area served
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Worldwide |
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Key people
|
Matt Reintjes, VP of Outdoor Products Blake Lipham (CEO since November 2010) |
| Products | binoculars, telescopes, firearm scopes, flashlights, GPS devices, holographic weapon sights, sunglasses, laser rangefinders, night vision devices, speed gun, spotting scopes, trail cameras, Travel Tunes, WeatherFX |
| Revenue | $64.9M USD |
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Number of employees
|
1005 |
| Parent | Vista Outdoor |
| Subsidiaries |
Bollé Performance Eyewear Browning Sports Optics Serengeti Eyewear Simmons Outdoor Corporation Tasco |
| Website |
Bushnell.com Bushnell Europe Bushnell Golf Bushnell Golf Europe Bushnell Trophy Cam Community |
Bushnell Corporation, also known as Bushnell and Bushnell Outdoor Products, is an American company specializing in optics and imaging. Its products include binoculars, spotting scopes, telescopes, night vision equipment, GPS devices, laser rangefinders, riflescopes, holographic weapon sights, game cameras and other high-end optical equipment. The company also sells Bollé Performance Eyewear ski goggles and sunglasses (which includes the H2O Optix sunglasses brand), and Serengeti Eyewear all-purpose sunglasses.
Bushnell was founded in 1948 by David P. Bushnell during his time in Allied-occupied Japan.
In 1999, Bushnell was acquired by private equity firm Wind Point Partners through a recapitalization of Bushnell's then parent company, Worldwide Sports & Recreation.
In 2001, Bushnell acquired the Bollé and Serengeti eyewear brands and the Moonlight line of night vision products.
In 2002, Bushnell bought Tasco, a sports optics company. Tasco is a major international distributor of telescopes. The company's line of products mainly target amateur astronomers but has grown to include many products besides telescopes. Tasco's other products include terrestrial spotting scopes, microscopes, binoculars, and telescopic sights and other rifle accessories. Tasco sells through specialty outlets, catalogues, and online vendors.
In 2005, Bushnell acquired Michael’s of Oregon. Michael's sold holsters, scope covers, cleaning kits, and other gun accessories under and along the brands Hoppe’s, Butler Creek, Stoney Point, and Uncle Mike’s Law Enforcement. At the time of its purchase by Bushnell, Michael's earned about $60 million per year in profit. Michael's of Oregon was based in Oregon City. The deal was closed with debt and cash.
In 2007, Bushnell was acquired by MidOcean Partners, another private equity firm, which acquired it in a leveraged recapitalization. The same year, Bushnell acquired the Final Approach and Kolpin Hunting brands from Facilitator Capital Funds, a Wisconsin-based private equity firm. Both brands are well known among duck hunters.
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Wikipedia