Brunel FM
| Broadcast area | Swindon |
|---|---|
| Slogan | Your Music, Your Station |
| Frequency | 107.7 MHz Stereo |
| First air date | 2 September 2006 – 24 March 2010 |
| Format | Adult Contemporary |
| Owner | South West Radio |
Brunel FM was a UK commercial radio station, broadcasting to the town of Swindon and nearby areas between 2006 and 2010.
Brunel FM was owned and operated by YMC Ltd, however it was a company in its own right. The station broadcast both local and networked programmes which covered Wootton Bassett, Wroughton, Cricklade, Highworth, Purton and the Swindon area. This made for a total adult population reach (aged 15+) of around 150,000. The station's main local rivals at the time were Swindon 105.5, Heart Wiltshire and BBC Local Radio. The station's content was produced from studios on the Shrivenham Hundred Business Park, 9 miles northeast of Swindon, and was transmitted from the Blunsdon transmitter, 2 miles north of Swindon. The station generated the majority of its revenue from on-air advertising.
Brunel FM broadcast on 107.7MHz FM and streamed online at BrunelFM.com. It did not broadcast on DAB digital radio.
In 2005, after radio group Swindon FM lobbied for a second FM radio licence to be granted for Swindon, Ofcom invited applications for the 12-year broadcasting licence for Swindon. The Local Radio Company applied for a licence, proposing a radio station called Now FM. After being awarded the licence, they renamed the station to Brunel FM, after Isambard Kingdom Brunel whose railway network had developed Swindon from a small village on the top of a hill, to a large town. Brunel Radio was also the previous name for Classic Gold Radio (now DAB Station Gold) when Wiltshire Radio/GWR (now Heart Wiltshire) launched on FM. However Brunel FM and Brunel Radio/Brunel Classic Gold had no connection other than their names and where their studios were based.
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