Bruce Davis (video game industry)
| Bruce Davis | |
|---|---|
| Education | J.D. from Columbia University |
| Occupation | CEO |
Bruce L. Davis (born 1952) is an American businessman, currently CEO and chairman of Digimarc. Formerly the head of both Imagic and Activision, he is known for his role in the development of the video game industry.
A native of New York, Davis earned a B.S. in accounting and psychology and an M.A. in criminal justice from University at Albany, SUNY, and a law degree from Columbia University. He began his professional career by establishing the intellectual property practice at the firm of Orrick, Herrington & Sutcliffe in San Francisco, California. He assumed leadership of Imagic as it was going out of business in the North American video game crash of 1983.
From 1987 to 1991, Davis was first chief operating officer, then chairman and CEO of Activision. The board of directors promoted him from senior vice president to replace Jim Levy shortly after the acquisition of Infocom, in the hopes of stemming the continuing financial damage from the crash. He had opposed the merger, and many Infocom employees believed he was deliberately working against them, changing processes that had made the game business successful. Activision co-founder and programmer David Crane was also critical of Davis: "Bruce Davis’ biggest mistake was treating video games as commodities, rather than creative products." Nevertheless, Davis's leadership of Activision began well. He led the company to a profit in his first year at the helm on strong sales growth, following 16 consecutive quarters of multimillion-dollar losses. The turnaround effort was stymied after a huge damages award for infringement of Magnavox's original home video game patents was upheld on appeal in 1988. That year Activision changed its name to Mediagenic, as Davis sought to expand the company's product lines to non-gaming software. In February 1991, Robert Kotick, backed by Steve Wynn of Mirage Resorts, staged a successful hostile takeover. Kotick and his team then filed a Chapter 11 bankruptcy in cooperation with Magnavox parent company Philips in a leveraged recapitalization of Activision, as it was renamed in 1992. Kotick replaced Davis in this restructuring.
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