Imagic
 |
|
| Private | |
| Industry | Video games |
| Fate | Liquidation |
| Founded | 1981 |
| Defunct | 1986 |
| Headquarters | Los Gatos, California, United States |
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Key people
|
Bill Grubb Bob Smith Rob Fulop |
Imagic was a short-lived American video game developer and publisher that created games initially for the Atari 2600 and later for other consoles. Founded in 1981 by Atari and Mattel Intellivision expatriates, its best-selling titles were Atlantis, Cosmic Ark, and Demon Attack. Imagic also released games for the Mattel Intellivision, ColecoVision, Texas Instruments TI-99/4A, IBM PCjr, Commodore VIC-20, Commodore 64 and Magnavox Odyssey². Their Odyssey² ports of Demon Attack and Atlantis were the only third party releases for that system in America. The company never recovered from the North American video game crash of 1983 and was liquidated in 1986.
Activision was the first third-party publisher for the Atari 2600. Imagic was the second.
Imagic founders included Bill Grubb, Bob Smith, Mark Bradley, Rob Fulop, and Denis Koble from Atari, Inc., Jim Goldberger, Dave Durran and Brian Dougherty from Mattel, as well as Gary Kato from Versatec. Grubb left an 18-month post at Atari as a vice president of marketing to form Imagic. Before that, he was with the marketing department at Black and Decker for 11 years. It was Grubb's goal to take Imagic public and to eventually overtake Activision as the number one third party video game publisher.
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