Brilliance Auto
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| Private | |
| Traded as | Brilliance China Automotive Holdings Limited (: CBA, : 1114) |
| Industry | Automotive |
| Headquarters | Shenyang, Liaoning, China |
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Key people
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Qi Yumin (Chief Executive Officer and President) |
| Products |
Automobiles Automotive components |
| Subsidiaries | Brilliance China Automotive Holdings Limited (42.48%) |
| Website | Brilliance Website |
| Brilliance Auto | |||||||
| Simplified Chinese | 华晨汽车集团控股有限公司 | ||||||
|---|---|---|---|---|---|---|---|
| Traditional Chinese | 華晨汽車集團控股有限公司 | ||||||
| Literal meaning | HuaChen Group Auto Holding Co., Ltd. | ||||||
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| Transcriptions | |
|---|---|
| Standard Mandarin | |
| Hanyu Pinyin | Huáchén Zhōngguó Qìchē Kònggǔ Yǒuxiàngōngsī |
Brilliance Auto Group (officially HuaChen Group Auto Holding Co., Ltd.) is a Chinese automobile manufacturer headquartered in Shenyang. Its products include automobiles, microvans, and automotive components. Its principal activity is the design, development, manufacture and sale of passenger cars sold under the Brilliance brand.
Brilliance Auto Group holds a 42.48% shareholding in the Bermuda-incorporated Brilliance China Automotive Holdings Limited, which is listed on the and stock exchanges. Brilliance China Automotive Holdings in turn holds 50% of BMW Brilliance, a joint venture with BMW which produces, distributes and sells BMW passenger cars in mainland China. Brilliance China Automotive Holdings also holds 60.9% of Shenyang Brilliance JinBei Automobile Co., Ltd., which designs, develops, manufactures and sells minibuses sold under the Jinbei brand.
In 2010, Brilliance Auto Group and its subsidiaries had an annual production capacity of 800,000 vehicles although capacity additions may have come on-line since. In 2012, the company manufactured almost 650,000 vehicles, the 8th-largest production of any Chinese vehicle maker that year. Roughly 70% of production was consumer sedans.
The origins of Brilliance Auto Group can be traced to a state-owned auto factory which, under Yang Rong, became a leading Chinese maker of minibuses between 1991, the year Yang invested in the company, and 2002, when he fled into exile.
In 2003, BMW and Brilliance signed a deal for the production of BMW-branded sedans in China. Its models are, alongside FAW Group Audis and Beijing Benz Mercedes Benzes, some of the only Western luxury cars to have gained popularity in the Chinese market.
Alongside many Chinese automakers looking to enter the US market, Brilliance postponed such plans in 2008 but has briefly sold cars in Europe. Sales in several European countries stopped in 2010.
Brilliance divested itself of the loss-making Zhonghua branch on December 31, 2009, to its ultimate shareholder Huachen Automotive Group Holdings Company Limited, which continues to sell the vehicles Zhonghua makes.
In 2009, the company was the eighth-largest automaker in China. That year it sold over 150,000 passenger cars and nearly 80,000 minibuses.
In 2010, Brilliance was one of the top ten most-productive carmakers in China coming in ninth and selling a half million units.
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Wikipedia