BMW Brilliance
 |
|
| Private joint venture | |
| Industry | Automotive |
| Founded | 2003 |
| Headquarters | Shenyang, Liaoning, China |
|
Area served
|
China |
|
Key people
|
Olaf Kastner (Chief Executive Officer and President) Lei Xiaoyang (Chief Financial Officer and Senior Deputy President) |
| Products | Automobiles |
| Owner |
BMW (50%) Brilliance Auto (40.5%) Shenyang municipal government (9.5%) |
|
Number of employees
|
approx. 3,900 |
| Divisions | Zinoro |
| Website | www.bmw-brilliance.cn |
BMW Brilliance (officially BMW Brilliance Automotive Ltd.) is an automobile manufacturing company headquartered in Shenyang, China and a joint venture between BMW and Brilliance Auto. Its principal activity is the production, distribution and sale of BMW passenger cars in mainland China.
The BMW Brilliance Zinoro all-electric crossover, based on the BMW X1, is the first product of BMW Brilliance’s new brand and the first new energy vehicle (NEV) from a Chinese premium manufacturer. Since early 2014 the Zinoro 1E is available for leasing only in Beijing and Shanghai.
On 27 March 2003 BMW and Brilliance Auto agreed to form a joint venture to produce BMW cars for the Chinese market, with BMW holding a 50 per cent stake, Brilliance Auto 40.5 per cent and the Shenyang municipal government 9.5 per cent. BMW and Brilliance agreed to invest an initial €450 million (US$483 million) in the venture. The first Chinese-made BMW, a BMW 325, was sold in October 2003.
In April 2009 BMW Brilliance announced that it would construct a second automobile assembly plant in China. Construction of the plant began in Shenyang in June 2010, with a planned cost of US$73.53 million and a production capacity of 100,000 units. Production at the plant began in May 2012.
In January 2011 BMW Brilliance announced that it would begin Chinese production of a BMW 5 series electric hybrid car later that year.
BMW Brilliance currently produces the following vehicles:
A BMW 3 Series produced by BMW Brilliance
A BMW 5 Series produced by BMW Brilliance
A BMW X1 produced by BMW Brilliance
ZINORO (之诺) is a vehicle brand under BMW Brilliance, specialized in electric vehicles.
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Wikipedia