Braniff (1983–90)
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| Founded | December 15, 1983, incorporated Nevada November, 1983 | ||||||
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| Commenced operations | March 1, 1984 | ||||||
| Ceased operations | December 31, 1989 | ||||||
| Hubs | |||||||
| Frequent-flyer program | Metroplex Club, Mileage Plus, Get It All | ||||||
| Fleet size | 57 as of April 15, 1989 | ||||||
| Company slogan | Braniff! Believe it! | ||||||
| Parent company | Dalfort Corporation until 1988 then BIA-COR Holdings, Inc. | ||||||
| Headquarters |
Dallas, Texas then Orlando, Florida |
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| Key people | Jay Pritzker (First CEO) William Slattery (President) William G. McGee (Final CEO) Joe Mitchell (One of Five Last Employees) |
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Braniff Inc. was a U.S. based airline and successor to Braniff International Airways. The domestic air carrier was originally headquartered at 7701 Lemmon Avenue, Dallas Love Field, Dallas, Texas, and later headquartered at Orlando, Florida. It was partially formed from the assets of the original Braniff International Airways. The airline is sometimes referred to as "Braniff II".
In 1984, the Hyatt Corporation reorganized the company and the airline flew once again using the Braniff name. Jay Pritzker, of Hyatt Hotels, masterminded the reorganization of the original Braniff International Airways and successfully brought the airline out of bankruptcy on December 15, 1983. The new entity was commenced with a total capitalization of 100 million USD (70 million USD from Hyatt and 30 million USD in Airways' assets) and virtually no debt. Braniff Airways, Inc., incorporated in Nevada, in November 1983, was then changed to "Dalfort Corporation" and a "new" Braniff, named Braniff, Inc., was formed. Hyatt Corporation owned 80 percent of the newly formed Dalfort Corporation and Braniff, Inc., was created as a wholly owned subsidiary of Dalfort. Ron Ridgeway was named president.
In June 1982, a trust was created to protect the interests of Braniff Airways and Braniff International Corporation senior creditors. James W. Toren of the Wilmington Trust Company, were both assigned as trustees of the newly formed BRNF Liquidating Trust. The BRNF Trust took control of certain Airways aircraft that had been used as collateral against Airways' and Corporation's debt. BRNF Trust leased 30 Boeing 727-200 series trijet aircraft to the new Braniff, Inc., in December 1983. These aircraft were used to launch the new Braniff on March 31, 1984.
On Thursday, March 1, 1984, Braniff, Inc., the successor to Braniff Airways, Inc., and Braniff International Corporation, inaugurated service from its Dallas/Ft. Worth Airport hub to eighteen major US cities. It was the largest single day successful airline startup in US history.
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