Brand New-U

Brand New-U (also known as Identicals in the United States) is a 2015 science fiction, thriller film written and directed by Simon Pummell and produced by Janine Marmot. It stars Lachlan Nieboer and Nora-Jane Noone. .

The film follows the 33-year-old Slater (Nieboer), who obsessively chases Nadia (Noone), the love of his life. When she suddenly disappears Slater wants to report her missing, but realizes he knows nothing about her. The only clue he has is Brand New-U, a strange organization that deals in new personalities. In an attempt to find Nadia, Slater makes a deal with the organization and takes on a new identity. But when the borders between his identities start to blur, Slater will have to confront himself.

Brand New-U is bankrolled by the BFI Film Fund, Irish Film Board, Netherlands Film Fund and Finite Films. The film made the official selection for the Rotterdam Lab and is a multi platform, transmedia project featuring urban projection, geo- specific augmented reality, and online media.

In March 2013, Lachlan Nieboer and Nora-Jane Noone were cast as the two leads playing Slater and Nadia respectively.

Principal photography started on 1 April 2013 for four weeks in London, England and Dublin, Ireland.

Two pictures were released on 10 May 2013 via Total Film.