Borgward
 |
|
| Private | |
| Industry | Automotive |
| Founded |
Original 1929 - 1961 Revived 2008 - current |
| Headquarters | Bremen, Germany |
|
Area served
|
Germany Mainland China |
|
Key people
|
Carl F. W. Borgward, founder |
| Products | Automobiles |
| Total equity | Christian Borgward Karlheinz L. Knöss Foton Motor |
| Website | www |
Original 1929 - 1961
Borgward is an automobile manufacturer that was founded by Carl F. W. Borgward (November 10, 1890 – July 28, 1963). The original company, based in Bremen in Germany, ceased operations in 1961. The Borgward group produced four brands of cars: Borgward, Hansa, Goliath and Lloyd.
The marque was revived by Carl Borgward's grandson, Christian Borgward, with his partner Karlheinz L. Knöss, and assistance from Chinese investment in 2008. It unveiled the company's first new car in over 50 years, the BX7 at the 2015 International Motor Show.
The origins of Bremen's most significant auto-business go back to 1905 with the establishment in nearby Varel of the "Hansa Automobilgesellschaft" and the foundation in Bremen itself of "Namag", maker of the Lloyd car. These two businesses merged in 1914 to form the "Hansa-Lloyd-Werke A.G.". After the war, in the troubled economic situation then confronting Germany, the business failed to prosper and by the late 1920s faced bankruptcy. For Carl Borgward, already the successful creator of the Goliath-Blitzkarren business, the misfortunes of Hansa-Lloyd presented an opportunity greatly to expand the scope of his auto business, and he took control of it.
The first "automobile]" Carl Borgward designed was the 1924 Blitzkarren (lightning cart), a sort of tiny three-wheeled van with 2 hp (1.5 kW), which was an enormous success in the market gap it filled. Traders with a small budget bought it for delivery. The Reichspost ordered many of them for postal service.
In 1929, Borgward became the director of Hansa Lloyd AG having been able to merge his "Goliath-Werke Borgward & Co." with "Hansa-Lloyd. The small Goliath-Blitzkarren had by now evolved into the still three wheeler timber framed synthetic leather bodied 5 or 7 hp Goliath Pioneer. Borgward turned his attention to the other businesses and led the development of the Hansa Konsul. In February 1937, there came the new Hansa Borgward 2000 and in 1939 the name was shortened to Borgward 2000. The 2000 model was followed by the Borgward 2300 that remained in production until 1942.
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Wikipedia