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Boomerang (American TV channel)

Boomerang
Boomerang 2014 logo.svg
Launched December 8, 1992; 24 years ago (1992-12-08) (as a programming block)
April 1, 2000; 17 years ago (2000-04-01) (as a television channel)
Network Cartoon Network (1992–99)
Owned by Time Warner (through the Turner Broadcasting System subsidiary)
Picture format 480i (SDTV)
Country United States
Language
  • English
  • Spanish (with SAP; a Spanish language simulcast of the channel is also available)
Broadcast area Nationwide
Headquarters
Formerly called Boomerang from Cartoon Network (2000–2015)
Sister channel(s)
Timeshift service Boomerang +1 (Europe only)
Website boomerang.com
Availability
Satellite
DirecTV Channel 298
Channel 1298 (VOD)
Dish Network Channel 175
C-Band AMC-11 – Channel 69 (4DTV Digital)
AMC-18 – Channel 10 (H2H 4DTV)
Cable
Available on most cable providers Check local listings for channel number
IPTV
AT&T U-verse Channel 327
Channel 3053 (Spanish feed)
Verizon FiOS Channel 258
Channel 1724 (Spanish feed)
Streaming media
PlayStation Vue Internet Protocol television
Sling TV Internet Protocol television

Boomerang is an American digital and satellite television channel that is owned by Time Warner through the Turner Broadcasting System subsidiary. It specializes in classic and contemporary animated programming from Time Warner's archival history, including Looney Tunes, Tom and Jerry, and Scooby-Doo, along with repeats of in-production series on its sister and another Turner-owned channel, Cartoon Network including Sonic Boom, Pokémon, and Teen Titans Go!.

Launched in 1992 globally and in 2000 for the United States, Boomerang originated as a programming block and spinoff of Cartoon Network. It eventually grew into its own separate channel and identity, and similarly shares the same brand and likeness as Cartoon Network. It has a fluid and improvisational schedule of on-off programming blocks and television shows, on a continuous schedule usually without advertising or commercialism.

As of February 2015, approximately 43.6 million households (37.5% of those with television) access the channel.

Much of the programming that made up the core of Boomerang's lineup was originally part of TBS's Disaster Area, a block of children's programming that aired on that network from 1997 to 1999. Boomerang had originated a programming block airing on Cartoon Network that debuted on December 8, 1992. It was aimed towards the generation of baby boomers and was similar to the Vault Disney nostalgia block that would debut five years later on the Disney Channel. It originally aired for four hours every weekend, but the block's start time had changed frequently. The Saturday block moved to Saturday afternoons, then back to the early morning, and the Sunday block moved to Sunday evenings. Eventually, Boomerang was shortened by an hour, reducing it from four hours to three each weekend. Turner Broadcasting System eventually converted Boomerang into a standalone cable channel that debuted on April 1, 2000.


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