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Boodles (company)

Boodles
Private
Industry Luxury goods, Jewellery
Founded 1798
Headquarters London, England
Products Jewellery
Website www.boodles.com

Boodles is a privately held British luxury jeweller and jewellery designer group founded in 1798. Boodles is family company located in Liverpool, it also has stores in London, Manchester, Dublin and Chester. Their flagship store is found on New Bond Street, London.

Founded as Boodle and Dunthorne, The first shop opened in 1798 in Liverpool. Later in 1910 it amalgamated with the Wainwright family, owners of another Liverpool jewellers. The business has remained with them ever since.

In 1965 Boodles opened a second store in Chester and a third one in Manchester in 1982. Nicholas and Michael Wainwright took over from their father, Anthony Wainwright, in 1992. Under their stewardship, Boodles opened several stores in London.

Boodles’ first London store opened on Brompton Road opposite Harrods. Later, they moved it to No.1 Sloane Street. Fast forward to present day, Boodles are due to launch their new showroom at No.6 Sloane Street in early 2017. Boodles’ second London store was on Regent Street, and this also moved to Bond St, which is the current Boodles flagship store.

Boodles now has nine stores including five in London: Savoy Hotel, New Bond Street, Sloane Street, The Royal Exchange and Harrods, three in North West England; (Manchester, Liverpool and Chester) and one in Dublin, Ireland.

In late 2015, the Bond Street flagship showroom underwent a major expansion and renovation. It spans over 2,500 square feet and features an exclusive ‘Boodles Apartment’, a private VIP room, a specialised engagement ring area and in-house workshop, as well as an entrance onto Albemarle Street.

The family changed the company name from Boodle and Dunthorne to Boodles, and expanded the company to the brand it is today. The company started selling jewellery from its website in summer 2012.

In its early years Boodles, was a silversmith and watchmaker along with jewellery making. During the 20th century the company provided chronographs and watches to air and naval officers. It also designed and crafted cups for sporting and non-sporting competitions including the solid gold trophy for the winner of the Grand National.


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