Bloom Consulting
| Private | |
| Industry | Strategy Consulting |
| Founded | 2003 |
| Headquarters | Madrid, Spain |
|
Key people
|
José Filipe Torres, CEO |
| Website | www.bloom-consulting.com |
Bloom Consulting is a consulting firm, specialized in Nation Branding. It was founded in 2003 by José Filipe Torres. Bloom Consulting is currently represented in 3 countries Spain,Portugal and Brasil. The company's work focuses mainly Nation branding and Place branding projects, including research for Tourism, Foreign Direct Ivestment and Public Diplomacy, collaborating directly with OECD competitiveness program and the World Economic Forum in the matters of Nation Branding. Among Bloom Consulting's list of clients are the governments of Austria, Bulgaria, Costa Rica, El Salvador, Ecuador, Finland, Poland, Spain and Sweden, the region authorities of Algarve, Herzegovina, Oporto and Madrid, as well as the cities of Abu Dhabi, Helsinki, Brussels, Buenos Aires, Munich, Peru, Miami and Riga.
Every year, Bloom Consulting launches The Bloom Consulting Country Brand Ranking, in two separate versions: Tourism and Trade. In addition to the yearly releases of the two global rankings, Bloom Consulting released the US State Brand Ranking in 2012 and the Portugal City Brand Ranking in 2016. Most recently Bloom Consulting developed a new analytical software called Digital Demand (D2(c)) enabling Countries, Regions and Cities to measure their Brand performance in the Digital World. With this tool Bloom Consulting developed the Digital Country Index.
Bloom Consulting has been covered in economic newspapers and magazines such as Forbes and The Economist, whereby Jose Filipe Torres is considered as one of the top global experts in the field of strategic development of countries and nation branding. He is being regularly invited as a key note speaker for several conferences across the world such as Harvard University, London Business School, the Institute of Cultural Diplomacy (ICD), Berlin; Baltic Development Forum, Helsinki; International Investment Forum, Sochi; and other. Many of presentation given by Bloom Consulting experts you can find on Slide Share.
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