BlackBerry World

BlackBerry World (previously BlackBerry App World) is an application distribution service and application by BlackBerry Limited for a majority of BlackBerry devices. The service provides BlackBerry users with an environment to browse, download and update third-party applications. The service went live on April 1, 2009. Of the three major app stores of different operating systems, it has the largest revenue per app at $9,166.67 compared to $6,480.00 and $1,200.00 by the Apple App Store and Google Play, respectively. On 21 January 2013, BlackBerry announced that it rebranded the BlackBerry App World to simpler BlackBerry World as part of the release of the BlackBerry 10 operating system. The BlackBerry Priv, the newest BlackBerry phone which runs Android, uses the Google Play Store.

In 2003, RIM launched the Mobile Data Service to enable customers to access Java-based third-party enterprise applications using the secure real-time push-based BlackBerry infrastructure.

Later on October 21, 2008, RIM announced at the BlackBerry Developer Conference that the company would open an application store for their devices. It was also announced that the store was scheduled to be open in March 2009, and would work in conjunction with PayPal's services. On January 19, 2009, RIM began accepting submissions of applications from developers.

On March 4, 2009, RIM officially named the store "BlackBerry App World" (previously called the BlackBerry Application Storefront). It was also confirmed that the service would not initially be available for desktops, and only a web-based catalog would be accessible from non-BlackBerry devices.

On April 1, 2009, at CTIA's trade show, RIM announced that App World had gone live.

At the BlackBerry sponsored Wireless Symposium, it was announced that an average of one million apps were being downloaded each day.

On August 19, 2010, BlackBerry App World 2.0 was released. This new version introduced BlackBerry ID - a single sign, account system that can be used on both the BlackBerry client and the BlackBerry App World desktop storefront. In addition to BlackBerry ID, BlackBerry App World 2.0 also introduced direct credit card billing and carrier billing for AT&T Wireless subscribers.