"Beware of the Dog" | ||||
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Single by Jamelia | ||||
from the album Walk with Me | ||||
B-side | "Tripping Over You" "Real Love" |
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Released | 4 December 2006 (see release history) |
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Format | CD, DVD, vinyl, digital download | |||
Recorded | 2006 | |||
Genre | Pop rock, dance | |||
Length | 3:11 (album version) 4:48 (extended version) |
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Label | Parlophone | |||
Writer(s) | Martin Gore, Jamelia, Stuart Crichton, Tommy Lee James, Karen Poole | |||
Producer(s) | Stuart Crichton | |||
Jamelia singles chronology | ||||
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"Beware of the Dog" is a song written by Jamelia, Stuart Crichton, Tommy Lee James, Karen Poole and Martin Gore, produced by Crichton for Jamelia's third album Walk with Me (2006). The single is notable for its sample of Depeche Mode's song "Personal Jesus" and was the second single released from the album, except for New Zealand where it was released as the only single.
"Beware of the Dog" was the second single from Jamelia to enter the UK top forty on downloads alone. It was also the highest download only entry of the week and the only song to reach the top forty. The single has also been an airplay hit, reaching BBC Radio 1's A-list and peaking inside the top twenty of both the TV airplay and radio airplay charts. Upon its physical release, "Beware of the Dog" peaked at number ten in its second week on the charts, Jamelia's second top ten hit from Walk with Me and her seventh UK top ten hit in total. The single made its debut in Australia on 21 May 2007 at number fifty-one due to low digital downloads but on its second week it moved up to its peak position of fifty.
Jamelia has performed the track with UK rock band Feeder, at their 9 November 2006 gig at the London Coronet. "Beware Of The Dog" has also been used in the advertisement for UK television network's Channel 4 show, Goldplated. The song was also used as one of the catwalk tracks for the 2006 Victoria's Secret Fashion Show.
In July 2007, the track was shortlisted for the Popjustice £20 Music Prize, a prize which recognizes the best British pop single over the past year. Popjustice praised the single by proclaiming that it "sounds like a Number One single to this very day." It peaked at #10 on the UK charts.
The video for the single was premiered in the United Kingdom on 21 October 2006. Shot in a black-and-white format, the video was filmed by Norwegian director Ray Kay, who had previously worked with Destiny's Child ("Soldier"), Stacie Orrico ("So Simple"), Melanie C ("Yeh Yeh Yeh", "Next Best Superstar") and Monica ("Everytime tha Beat Drop").