Beti Bachao, Beti Padhao
| Beti Bachao, Beti Padhao Yojana | |
|---|---|
| बेटी बचाओ, बेटी पढ़ाओ | |
| Country | India |
| Prime Minister | Narendra Modi |
| Ministry | A joint initiative of MoWCD, MoHFW and MoHRD |
| Launched | 22 January 2015 |
| Status: Active | |
Beti Bachao, Beti Padhao (Hindi: बेटी बचाओ, बेटी पढ़ाओ, Save girl child, educate girl child) is a Government of India social campaign that aims to generate awareness and improve the efficiency of welfare services meant for girls. The scheme was launched with an initial corpus of ₹100 crore (US$15 million).
According to census data, the child sex ratio (0–6 years) in India was 927 girls per 1,000 boys in 2001, which dropped drastically to 918 girls for every 1,000 boys in 2011. A 2012 UNICEF report ranked India 41st among 195 countries.
The Beti Bachao, Beti Padhao (BBBP) Scheme was introduced in October, 2014 to address the issue of declining child sex ratio (CSR). Smt.Maneka Gandhi awarded the Beti Bachao Beti Padao Logo Design winner with a Citation and Cash prize. The logo was designed by Mr.A J Raghavendra from Hyderabad. This is implemented through a national campaign and focused multi-sector action in 100 selected districts with low CSR, covering all States and UTs. It is a joint initiative of the Ministry of Women and Child Development, the Ministry of Health and Family Welfare and the Ministry of Human Resource Development.
Speaking on the occasion of International Day of the Girl Child, Prime Minister Modi, called for the eradication of female foeticide and invited suggestions from the citizens of India on "Beti Bachao, Beti Padhao" on the MyGov.in portal.
Prime Minister Modi launched the programme on 22 January 2015 from Panipat, Haryana.
In August 2016, Olympics 2016 bronze medalist Sakshi Malik was made brand ambassador of the 'Beti Bachao, Beti Padhao' initiative in Haryana.
The hashtag #SelfieWithDaughter was promoted on social media in June 2015, which started when the sarpanch of the village Bibipur in Haryana took a selfie with his daughter and posted on Facebook on 19 June 2015. The hashtag garnered worldwide fame.
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