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Beme

Beme
Beme Logo.png
Logo of Beme
Developer(s) Beme, Inc.
Initial release July 17, 2015; 18 months ago (2015-07-17)
Last release
iOS - 1.1
(October 28, 2016; 3 months ago (2016-10-28))
Android - 1.0.26
(October 28, 2016; 3 months ago (2016-10-28))
Operating system iOS
Android
Size iOS: 31.2 MB
Android: 15.0 MB
Available in English
Type video messaging, social networking service
Website beme.com
Beme Inc.
Private
Industry Technology
Social media
Fate Acquired by CNN
Founded 2014; 3 years ago (2014) in New York City, New York, United States
Founder Casey Neistat
Matt Hackett
Defunct January 31, 2017; 9 days ago (2017-01-31)
Headquarters 368 Broadway, Suite 201, New York City, New York, United States
Area served
Worldwide
Key people
Casey Neistat (CEO)
Matt Hackett (CTO)
Products Beme
exitpoll.live
Number of employees
50+
Website beme.com

Beme /ˈbiːm/ was a video messaging application created by Matt Hackett and Casey Neistat, a popular vlogger and short film maker on YouTube, and developed by Beme, Inc. On November 28, 2016, CNN announced that it will acquire Beme. The news network intends to invest in the company and create a new brand focused on a young audience. On January 31, 2017, Beme shut down.

The first version of Beme was launched on July 17, 2015 for iOS. On May 2, 2016, an Android version was released.

On March 25, 2016, version 0.9.0 was publicly released to the iOS App Store. The new version featured a new white and green UI as well as support for iPads and iPod touches without a proximity sensor. Version 0.9 was the first major release featuring a brand new UI since the first public version. It also was the first version that allowed for a record time of up to 8 seconds and allowed you to stop any time while recording a beme and have it uploaded regardless of record time as long as it was between 2-8 seconds.

On May 2, 2016, version 1.0.0 was released also for Android. The new version featured Beme stats in the profile, new discovery screen to find people near and far and now you can tap on Bemes to react and watch full screen. Version 1.0.3 was released on May 3, 2016 and fixed major issues with the proximity sensor on the Android version.

Designed as an alternative to highly edited content found in social media, the app enables users to produce unedited 2-to-8-second videos, which are immediately uploaded and shared with the user's subscribers, without the ability to preview the video. Users respond to shared content by sending "reactions", photographs of themselves, back to the video uploader. To begin recording, users cover their phone's proximity sensor, and the video lasts until the proximity sensor is uncovered or the time limit is reached. After the app stops recording, the video is automatically shared.

In November 2016, Neistat announced another creation in association with Beme, called Exit Poll. The app followed a simple premise of asking users to share who they were voting for. The user was then asked to record a video response on why they were voting for that particular candidate. These were then collated together and shared via Facebook live during the election.

On July 28, 2015, Casey Neistat confirmed a US$2.6M seed round led by Lightspeed Venture Partners and VaynerRSE.


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