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Behaviour Interactive

Behaviour Interactive Inc.
Formerly called
  • Megatoon Entertainment Group Inc. (1992–1998)
  • Behaviour Interactive Inc. (1998–2000)
  • Artificial Mind & Movement (2000–2010)
Private
Industry Video game industry
Founded September 21, 1992; 24 years ago (1992-09-21) in Quebec City, Quebec, Canada
Founder Rémi Racine
Headquarters Montreal, Quebec, Canada
Area served
Worldwide
Key people
Products
Number of employees
375 (2014)
Website bhvr.com

Behaviour Interactive Inc. (French: Behaviour Intéractif Inc., stylized as bE HAVIOUR) is an independent game development studio in Canada, specializing in the production of 2D and 3D action/adventure games for home video game consoles, handheld game consoles and personal computers.

The company was founded in 1992 in Quebec City by Rémi Racine as Megatoon Entertainment Group. Two years later, Racine co-founded a Montreal-based Multimedia Interactive (MMI) to develop interactive entertainment software for CD-ROM. Both companies were sold to Malofilm Communications in 1996, and a year later, they were merged into Behaviour Interactive. In 1999, Racine and some investors bought the studio back, but they had to rename it, changing the name in 2000 to Artificial Mind & Movement Inc. (A2M). In November 2008, the company acquired Santiago-based Wanako Games from Activision Blizzard, which was the first and largest South American game studio. By 2010, the studio's name was reverted to Behaviour Interactive, partly due to increased production of original titles and thus stronger presence in the gaming community, partly due to the availability of the original name, and partly due to the obscene meaning of the word "A2M".


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