Bartercard

Bartercard is the operator of the world’s largest barter trading exchange that attracts new customers and increases sales for its SME members. Bartercard enables businesses to exchange goods and services without the use of cash or cash equivalents, or without a direct swap.

Bartercard was founded on the Gold Coast, Australia in 1991 and has built a presence in eight countries (Australia, New Zealand, South Africa, United Kingdom, United States, Thailand, United Arab Emirates and Cyprus) where 75 offices service approximately 54,000 cardholders worldwide who collectively barter-trade over $600m each year.

In 2007, Bartercard Australia was sold in a management buyout. In 2016, Bartercard reached 25 years in the industry and announced further expansion in the North American market launching six new franchises and taking Bartercard's USA presence to 18 franchises in eight states. The eight US states now covered by Bartercard account for a quarter of the nation’s economic growth.

Bartercard has modernised the practice of barter integrating it into new industries and creating a flexible and fully accountable way of trading to convert spare capacity, slow-moving stock, empty seats, excess or obsolete inventory and downtime into new sales income. Members transact through a currency alternative in place of cash to offset business costs, increase profits and gain exposure to new customers and followers within Bartercard in the cash economy via positive reviews and referrals.

Bartercard provides members with an interest free line of credit which they can use to make purchases. Members earn Bartercard Trade Dollars / Pounds for the goods and services they sell and this value is recorded electronically in the member’s account database, or goes towards repaying the credit that the member may have used.

The Bartercard network is focused on connecting business people with each other and holds over 500 networking events per year.

"For taxation purposes, that is, for calculating taxation liability, the Australian Taxation Office (ATO) treats one Bartercard Trade Dollar the same way that it treats one Australian Dollar.

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