Subsidiary | |
Industry | Finance and Insurance |
Founded | 1997 |
Defunct | 2017 |
Headquarters | New Zealand |
Products | Internet and Phone based bank offering an integrated range of financial products and services for personal customers |
Parent | ASB |
Website | http://www.bankdirect.co.nz |
BankDirect was a direct banking division of the Australian owned ASB bank, which provided internet and phone based banking in New Zealand. The bank was shut down permanently on 29 August 2017 after around 20 years.
BankDirect began in October 1997 and was the only bank in New Zealand to only operate via Internet and phone without any physical branches. BankDirect used the leverage of not having physical branches to offer lower home loan interest rates and higher interest rates on their savings accounts. On 29 August 2017, BankDirect was closed permanently. All BankDirect customers will switch to ASB within the following months and will get new ASB credit cards/ EFTPOS cards to replace BankDirect ones. Once the ASB cards are sent, the customer will cut their old BankDirect card in half with a pair of scissors.