Badger Herald
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| Type | Digital First Media & Weekly Print Newspaper |
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| Format | Magazine Tabloid |
| Owner(s) | The Badger Herald, Inc. |
| Founded | 1969 |
| Political alignment | Center-left, formerly conservative |
| Headquarters | Madison, Wisconsin |
| ISSN | 0045-1304 |
| Website | badgerherald.com |
The Badger Herald is a newspaper serving the University of Wisconsin–Madison community. Founded in 1969, it is one of America's first independent daily student newspapers. The paper is published Monday through Friday during the academic year and once during the summer. Available at newsstands across campus and Downtown Madison, Wisconsin and published on the Web, it has a print circulation of 15,000.
The Badger Herald, Inc. is a nonprofit corporation run entirely by University of Wisconsin–Madison students and funded solely by advertising revenue. The Board of Directors, which operates the company, is composed of nine UW students and three non-voting advisers, including noted First Amendment expert Donald Downs and former Republican congressional candidate John Sharpless.
The staff consists of more than 100, about half of whom are salaried employees. The office is located off-campus at 152 W. Johnson St. Suite 202. The paper is printed by Capital Newspapers, Inc., home of the Wisconsin State Journal and The Capital Times.
The Badger Herald was founded in 1969 by a group of four students seeking a conservative alternative to the UW–Madison's primary student newspaper, The Daily Cardinal, which editorialized against the Vietnam War and had close ties to leaders of the radical campus protest movement. When anti-war activists detonated a truck bomb outside the University's Army Math Research Center on August 24, 1970, damaging several campus buildings and killing a post doc physics researcher, The Daily Cardinal editorially supported the bombers, saying "If Robert Fassnacht had died in Vietnam ... he would be a line in a news story – a number. And that is the reality that some of us have already died to change will struggle to change." While such attitudes were widespread on college campuses at the time, the Daily Cardinal—along with other college newspapers—helped coordinate and encourage activism against military research. The Daily Cardinal would later become more moderate in response to pressure from local media, the UW Board of Regents, staff members leaving, declining advertising revenue, and the radicalism of the 1960s and early 1970s dying down around the country.
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