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The Daily Cardinal

The Daily Cardinal
Cardinal logo.png
Daily Cardinal Box.jpg
Daily Cardinal newspaper box featuring Fall 2015 Welcome Back issue
Type Daily newspaper
Format Tabloid
Owner(s) The Daily Cardinal Media Corporation
Founded 1892
Political alignment Moderate, leaning Liberal
Headquarters Madison, WI, U.S.
Website www.dailycardinal.com

The Daily Cardinal is a student newspaper that serves the University of Wisconsin–Madison community. One of the oldest student newspapers in the country, it began publishing on Monday, April 4, 1892. The newspaper is financially and editorially independent of the university. Theda Berry is the newspaper's current editor-in-chief.

The Cardinal's motto, printed at the bottom of every front page and taken from an 1894 declaration by the university's board of regents, is "...the great state University of Wisconsin should ever encourage that continual and fearless sifting and winnowing by which alone the truth can be found."

The Daily Cardinal is published Mondays and Thursdays during the academic year in a tabloid print format and maintains an independent website. The print press run of 10,000 is distributed throughout the campus community. Nearly 200 undergraduate and graduate student volunteers and employees work at the paper. Its daily sections include News, Opinion, Arts and Sports, and its weekly sections are Features, Life & Style and Science.

In 2001, 2002, 2005, 2006 and 2013 the Cardinal was the recipient of the Society of Professional Journalists Mark of Excellence award for best daily college newspaper of the year in Region 6 (Minnesota, North Dakota, South Dakota and Wisconsin).

Since 2000, the Cardinal has won 61 awards from the SPJ and Associated Collegiate Press, 55 regional and 6 national.

The Daily Cardinal was founded by Monroe, Wisconsin natives William Wesley Young, the University of Wisconsin–Madison's first journalism student, and William Saucerman to be a rival to the monthly student paper Aegis. Four hundred free copies of the paper were made available to Wisconsin students on April 4, 1892. For the first month of production, Young rode his horse down State Street to the offices of the Madison Democrat, which printed the Cardinal. The newspaper's name was decided by a vote of university students, "Cardinal" representing one of the school colors.


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