Babybel is a brand of cheese sold internationally, which is very similar to Edam cheese and is prepared in a similar way. The Bel Group introduced Babybel in 1952 and in 1977 Mini Babybel was launched in France. In 1979, Mini Babybel was launched in the U.S. under the Laughing Cow umbrella brand. As of 2011, Mini Babybel is sold in North America, South America, Europe, Africa, Australia, and Asia.
The brand is marketed as a natural, convenient snack. Flavors distributed in the United States are created in Leitchfield, Kentucky and Brookings, South Dakota.
Mini Babybel is known for its packaging, consisting of a netted bag in which each piece of cheese is encased in wax, with an outer cellophane wrapper. Numerous flavors of Mini Babybel are offered across the world. The original Mini Babybel and US distributed Mini Babybel, an Edam variety, is encased in red wax. Other varieties offered in Europe and Canada are available such as Mini Babybel Light (diet version of the Edam variety) in red wax with a light blue label, Emmental in yellow wax, Gouda in yellow wax with an orange wrapper, Goat in green wax, and Cheddar in purple wax.
There are currently eight flavors offered in the US: Original, Sharp Original, Light, Bonbel, Cheddar, White Cheddar, Mozzarella, and Gouda. Original is wrapped in red, Light in white with light blue packaging, Bonbel in yellow, Cheddar in orange, Gouda in brown, Sharp Original in purple, Mozzarella in green, and White Cheddar in white with cream packaging.