BTNH Worldwide
| BTNH Worldwide | |
|---|---|
| Founded | 2008 |
| Founder | Bone Thugs-n-Harmony |
| Distributor(s) | Warner Bros. Records (2010-2011), RBC Records (2010-Present), TBA |
| Genre | Rap |
| Country of origin | US |
| Location | Cleveland, Ohio |
BTNH Worldwide is an independent record label started by hip hop group Bone Thugs-n-Harmony. Composed of Krayzie Bone, Flesh-N-Bone, Layzie Bone, Bizzy Bone and Wish Bone, BTNH Worldwide was created because of freedom of album concept not being handled adequately by previous record labels such as Ruthless Records and Interscope Records. BTNH Worldwide is the home for Bone Thugs-n-Harmony and affiliates such as Mo Thug artist, Mo Thug West artist and ThugLine. The new record label has "a brand new platform coming to show what kind of hit-makers they Bone Thugs-n-Harmony are." BTNH Worldwide is a label built to bring the harmonizing sound Bone Thugs-n-Harmony are known for. Without any label politics, they are allowed to expand on their music and make decisions of their own to satisfy the fans. The move to Warner Brothers has not proved fruitful as due to marketing reasons the five members' chosen track list for Uni5: The World's Enemy was later changed to suit the distributor's failed attempt at re-establishing the group in the mainstream.
A reunion was first noted when Layzie Bone & Bizzy Bone came out with Part III of the Bone Brother Series, entitled "Bone Brothers III: Bone Thugs-n-Harmony 4 Life". After being kicked out of Bone Thugs in 2003, Bizzy Bone had no involvement in the group's 2007 project, Strength & Loyalty. The February 2008 release of Bone Brothers III gave the first sign to the fans of an up-coming reunion, with Flesh-N-Bone's prison sentence almost over. Krayzie Bone would later reveal him, Wish Bone Layzie Bone and Bizzy Bone had a good conversation at the back of one of their concerts, in which Bizzy Bone came through to host. Flesh-N-Bone was released July 13, 2008 confirming the reunion as all 5 members were back together for the first time in a decade. The 5 have since headed to the studio to deliver to the fans with the Uni-Five.
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