Azme Alishan

Azme-Alishan (the Glorious Resolve) is a national awareness drive launched in Lahore, Pakistan on 23 March 2010 to coincide with the 70th anniversary of the signing of the Lahore Resolution.

The initiative aims to celebrate Pakistani identity and culture, while encouraging all Pakistanis – both at home and abroad – to make a new resolve to stand up for their country at a time when the Pakistani way of life is coming under threat. Azme-Alishan is backed by some of Pakistan's leading media groups. Through a series of public events and activities planned throughout 2010, the initiative aims to:

In 1940 the very idea of Pakistan was born in Lahore through the signing of the Lahore Resolution (sometimes called the Pakistan Resolution). Today, it appears that the country has reached a crossroads. Suffering from problems at home and an increasingly poor image abroad, the country's very way of life is coming under threat.

Azme-Alishan was established to help patriotic Pakistanis find their voice. The people behind the movement stress that it's nothing to do with government or big business. It's about Pakistanis as a people, taking part in something together, renewing their faith in each other, and rekindling the communal spirit that laid the foundations for the creation of Pakistan 70 years ago.

Azme-Alishan (the Glorious Resolve) is a line in Pakistan's national anthem, something that every young Pakistani is brought up to learn and love.

The Azme-Alishan initiative centres on asking Pakistanis to make a new resolve to stand up for their country; calling on them to register their support and declare themselves a Nishane-Azm (A symbol of Resolve)

The Azme-Alishan initiative was launched with a TV event filmed at the Aiwan-e-Iqbal Complex in Lahore on 23 March 2010, the 70th anniversary of the signing of the Lahore Resolution. The event featured performances by local students and star acts such as Waris Baig, Sajjad Ali and Arieb Azhar.

Pakistan's leading film actress, Reema, used the occasion to endorse the Azme-Alishan initiative and to urge Pakistanis to offer their support. The evening culminated with a symbolic passing of a Diya to the younger generation, as young achievers in areas such as sports and education were recognised with special awards from the AeA movement.

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Wikipedia