Avatar Records (Electronic)
| Avatar Records | |
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| Founded | 1997 |
| Founder | Avichay Avigal, Peter Eibenschutz |
| Distributor(s) | Avatar Records Ingrooves/Fontana Eighth Note (IL) Arabesque (UK) Wakyo (Japan) Virgin (India) EQ (Singapore / Malaysia) |
| Genre | Psytrance, Goa Trance, Ambient, Chillout, Lounge, Yoga, Electronic Music |
| Country of origin | Israel, Morocco |
| Official website | www |
Avatar Records is a Tel Aviv-based independent record label and digital distributor specializing in electronic music, providing music to online retailers including Apple's iTunes Music Store, Beatport and more The company was founded by Avichay Avigal and Peter Eibenschutz in 1997. According to the label's co-founder, the label initially had an alliance with NMC Music, when it first started as its subsidiary. Later, Avatar was in collaboration with BNE, before finally becoming a fully independent label.
Projects released on Avatar include albums from Asia 2001, Goa Gil, Nimba, The Nommos,Electric Universe, Toi Doi, Thomas Leer, Lumen, Ocelot, Pete Namlook & Mixmaster Morris, Jupiter 8000, Overdream, Enichkin, Celtic Cross, Becoming.Intense & Pharmacore, Prana, Sandman, GMS, Hux Flux, Orion, Indoor, The Infinity Project, Cydonia, Synchro, Psychoz, Astropilot, Elysium, Reflex.
During the first years, Avatar focused on releases from big names. Later, Avatar became more interested in discovering new names. Names like Toi Doi, Overdream, Psychoz and Astropilot have all started with Avatar.
Avatar was the first label to release psychedelic trance music locally in India, Mexico and Poland.
In 2004, Avatar had its entire catalogue available on The Orchard, and it remained like that till the bankruptcy of BNE, and was followed by a law sue of Avatar against BNE.
In 2008, Avatar became a fully independent label, and signed a digital deal with Ingrooves/Fontana.
Avatar Spirit is the chill and lounge label of Avatar. Yoga and Cafe music from India, Morocco and The Middle East.
ProFile label is the classics label of Avatar, with releases of special versions and remastered golden albums from: Tsuyoshi Suzuki, Goa Gil, Dino Psaras, Orion, Pete Namlook, Indoor, Sandman, Space Cat, The Infinity Project, Total Eclipse, Celtic Cross, GMS, X-Dream, Hux Flux, The Kumba Mela Experiment, Echo System, Elysium.
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