Atomic Fireball
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| Private | |
| Industry | Confectionery |
| Headquarters | One Tower Ln, ste 2700 Oakbrook Terrace, Illinois, US |
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Area served
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Worldwide |
| Brands | Brach's • Lemonhead • Chuckles • Now and Later • Bobs Candies • Trolli USA • Black Forest • Sathers • Red Hots • Atomic Fireball • Super Bubble • Rainblo • Jujyfruit • Jawbuster • Fruit Stripe • Boston Baked Beans • |
| Website | www |
The Ferrara Candy Company is an American candy manufacturer owned by the private equity firm Catterton Partners. The company was formed from a 2012 merger of the Illinois-based Ferrara Pan Candy Company and Minnesota-based Farley's & Sathers Candy Company. Ferrara's product line combines the long-established brands of Ferrara Pan Candy, such as Lemonheads, Atomic Fireballs, Red Hots, and Original Boston Baked Beans, with those of Farley's & Sathers, such as Brach's, Chuckles, Jujyfruits, and Now and Later.
The Ferrara family had been bakers in Italy. Salvatore Ferrara emigrated from Nola to New York in 1900. In 1908, he opened a bakery at 772 W. Taylor, in the heart of Chicago's "Little Italy" neighborhood. He sold candy-coated almonds known as "confetti" (or Jordan almonds), a popular treat at Italian weddings.
When candy sales became greater than pastries, Ferrara partnered with two brothers-in-law, Salvatore Buffardi and Anello Pagano. They built a two-story brick building at 2200 W. Taylor and began producing a variety of panned candies. The second floor of the building was devoted to the revolving kettles that produced the pan candy, with all of the machines being driven by a giant wheel. The candy was dropped to the shipping department below through a hole in the floor.
The private equity firm Catterton Partners, owner of Farley's & Sathers Candy Company, arranged the 2012 deal whereby that well-established confectioner would merge with the Ferrara Pan Candy Company. Although Ferrara Pan Candy was only about half the size of Farley's & Sathers, the new company was christened as the Ferrara Candy Company, and was placed under the leadership of Ferrara Pan Chief Executive Salvatore Ferrara II. Catterton Partners remains the majority investor in the combined company.
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Wikipedia