Astro On Demand
| Astro On Demand | |
|---|---|
| Launched | 16 July 2007(SD) 3 Jun 2013(HD) |
| Owned by | Astro |
| Country | Malaysia |
| Sister channel(s) |
Astro Xi Yue HD Astro AEC Astro Quan Jia HD Astro Wah Lai Toi Astro Shuang Xing Astro Xiao Tai Yang Astro Hua Hee Dai |
| Website | www |
|
Availability
|
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| Satellite | |
| Astro (Malaysia) | Channel 350 (HD) Channel 351-353 (SD) (Drama at 8.30 pm) Channel 361-363 (SD) (Drama at 9.30 pm) |
| NJOI (Malaysia) | Channel 350 (HD) Channel 351-353 (SD) (Drama at 8.30 pm) Channel 361-363 (SD) (Drama at 9.30 pm) |
Astro On Demand is a Hong Kong drama channel co-established by TVBI and Astro. While broadcasting the newest HK drama on the same time HK does, it also plays TVB dramas that are firstly released overseas. This channel was officially launched on 16 July 2007. Starting in 2010, Astro On Demand and MY FM (organizers) started with the TVB co "MY AOD My Favorites awards ceremony" to replace the now defunct Astro Wah Lai Toi drama award. This ceremony based on the previous year between November and October of that year at the Astro On Demand playback theater, let the fans are the eyes of the Internet vote for your favorite artist and TV series, and send prizes, especially Dragon Pack user feedback. This award in 2013 from the change organized by TVB Entertainment News, Astro Co and renamed "TVB awards ceremony meta Malaysia Star."
Astro On Demand is a HK drama channel that plays spontaneously as HK does on the premiere of dramas. It also plays TVB dramas that are firstly broadcast overseas. However, not all broadcast drama is subject to the rules above. Every broadcast HK drama is subtitled with Chinese and Malay and the language in the dramas are Cantonese and Mandarin (dubbed version).
In addition, Astro On Demand broadcasts some live events in Hong Kong, such as TV Awards Presentation, TVB Anniversary Gala Show, Tung Wah Charity Show, etc. because live programmes on Astro On Demand are retransmitted from Singapore TVBJ and Hong Kong TVB Jade channel, the image quality is relatively poor. Moreover, Astro On Demand launched their own preview channel (Channel 302, now has been changed to "Astro iView") to attract more customers to buy this service. However, due to the reform of Channel 302, the trailers on Astro On Demand were largely decreased and replaced by the notices of self-made programs of Astro channels (non-Astro On Demand channels).
Astro On Demand adopts NVOD so that audiences can review the dramas when they missed the first broadcasting time. For example, all the episodes of HK dramas premiere on 8.30 are collected at Channel 903-910; those premiere on 9.30 are collected at Channel 923-943. Each channel can collect 4 episodes at most (5-6 episodes in one channel sometimes), that is, the time audiences have to wait at the shortest is 45 minutes, the longest 3 hours (sometimes longer). Furthermore, Astro On Demand keeps the dramas for another week after the entire series ended for audiences who missed them can have a watch. However, if one drama was well received, the channel will keep it longer. So far dramas that have been kept for a month are: Moonlight Resonance, Rosy Business, Beyond the Realm of Conscience, and Born Rich.
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Wikipedia