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Asher Joel

Sir Asher Joel
KBE, AO
Member of the New South Wales Legislative Council
In office
23 April 1958 – 5 November 1978
Personal details
Born (1912-05-04)4 May 1912
Stanmore, New South Wales
Died 12 November 1998(1998-11-12) (aged 86)
Sydney, New South Wales
Political party Country Party
Occupation Public relations and advertising executive
Religion Jewish
Military service
Allegiance Australia
Service/branch Second Australian Imperial Force (1942)
Royal Australian Naval Volunteer Reserve (1942–45)
Years of service 1942–1945
Rank Lieutenant
Battles/wars Second World War
Awards Bronze Star Medal (United States)

Sir Asher Alexander Joel KBE, AO (4 May 1912 – 12 November 1998) was an Australian public figure and a member of the New South Wales Legislative Council for 20 years. Although he was Jewish, he received a papal knighthood in 1994.

In the 1930s he worked in journalism and public relations.

During the Second World War, he enlisted in the Second Australian Imperial Force in 1942, then transferred to the Royal Australian Navy, joining the staff of General Douglas MacArthur between 1944 and 1945. He was discharged with the rank of lieutenant on 17 August 1945.

In 1946 he founded Asher Joel Pty Ltd, a public relations firm. He was instrumental in the 1949 founding of the Public Relations Institute of Australia.

In 1958, Joel was elected to the New South Wales Legislative Council as an Independent, but joined the then Country Party (now the National Party) the following year. In 1971–1972, he served as party treasurer, and in 1971, he served on the central executive. He retired from the Legislative Council in 1978.

In 1975, he established the Sir Asher Joel Foundation to assist Macquarie University students to participate on archaeological digs with Tel Aviv University.


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