As Thousands Cheer
| As Thousands Cheer | |
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As Thousands Cheer 1998 cast
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| Music | Irving Berlin |
| Lyrics | Irving Berlin |
| Book | Moss Hart |
| Productions | 1933 Broadway |
As Thousands Cheer is a revue with a book by Moss Hart and music and lyrics by Irving Berlin, first performed in 1933. The revue contained satirical sketches and witty or poignant musical numbers, several of which became standards, including "Heat Wave", "Easter Parade" and "Harlem on my Mind". The sketches were loosely based on the news and the lives and affairs of the rich and famous, and other people of the day, such as Joan Crawford, John D. Rockefeller, Jr., Noël Coward, Josephine Baker, and Aimee Semple McPherson.
The revue was a successor to the creators' Face the Music and was Marilyn Miller's last stage appearance before her death. It was also the first Broadway show to give an African-American star, Ethel Waters, equal billing with whites.
Moss Hart said that he and Irving Berlin did not want to write the typical revue with "blackout sketches" and musical numbers, and they had the idea of doing a topical revue "right off the front pages of the newspapers." Berlin deferred his own fees as composer, lyricist, and theater owner, keeping the cost of the show to a "restrained" $96,000.
Each of the 21 scenes was preceded by a related newspaper headline, and the sketches poked fun a wide variety of subjects, including the marital woes of Barbara Hutton, Gandhi, and British royalty; the weather report was turned into a song ("Heat Wave");President and Mrs. Hoover leaving the White House, with the President giving his cabinet a Bronx cheer; "Supper Time", an African-American woman's lament for her lynched husband; John D. Rockefeller refusing to accept Radio City Music Hall as a birthday gift; commercials interrupting the singing during a Metropolitan Opera broadcast (P.D.Q. Bach later did this); a hotel staff falling under the influence of Noël Coward; and a Supreme Court decision that says musicals cannot end with reprises, resulting in a new number, "Not For All The Rice In China" (satirizing Barbara Hutton's relationship with Alexis Mdivani), as a finale.
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