Aragon Ballroom (Ocean Park, Santa Monica, California)
The Aragon Ballroom on Lick Pier in the Ocean Park district of Santa Monica, California, was a social-dance venue opened under the Aragon name in March 1942 by Swing Shift dance promoter Harry Schooler (né Harrison Augustus Schooler; 1918–2008).
The ballroom and the pier, named Lick's Pier, was erected in 1922. Lick's Pier was located at the foot of Navy Street adjoining the south side of the Pickering Pier. Lick's Pier was, in 1922, almost entirely in Venice. It was 800 feet long and 225 feet wide. At the opening of Lick's Pier and the Bon Ton Ballroom on Easter weekend 1922, the ballroom was 22,000 square feet, and the pier featured a Zip roller coaster, a Dodge'em, Caterpillar rides, and Captive Aeroplane rides. Development, costing $250,000, commenced in 1921 and was financed by Charles Jacob Lick (1882–1971), Austin Aloysius McFadden (1875–1960), and George William Leihy (1865–1940).
Schooler, whose Swing Shift Dances had originally been held at the nearby Casino Gardens, signed a 10-year lease in 1942 for the old Ocean Park venue, which was said to have 1,500 electric lights and 14,000 square feet (1,300 m2) of floor space, from owner Charles Lick. Schooler renamed it the Aragon, then spent some $50,000 to refurbish it.
By August 1943, the 25-year-old Schooler was earning $55 a week as a toolmaker at Douglas Aircraft Co. in Santa Monica during the graveyard shift, a job which he later claimed he retained to protect himself from the wartime draft. But the balance of his reported $250,000-a-year gross income came from his several roles as dance hall impresario, bandleader and promoter, which by August 1943 included seven nights a week at the Aragon Ballroom, Friday and Saturday nights with the Swing Shift Dances (12:30 a.m. to 5 a.m.) at the nearby Casino Gardens, monthly dances for African-Americans at the Shrine Auditorium in Los Angeles and barn dancing in the Plantation Ballroom in Culver City.
Billboard magazine reported in July 1944 that "cowboy outfits" such as Spade Cooley and Bob Wills had been, and would continue to be, booked to play at the ballroom.
The Aragon was later known as the hall where Lawrence Welk and his big band, the "Champagne Music Makers," parlayed a scheduled four-week engagement in spring 1951 into a ten-year stint and a noted television show. Welk's orchestra played to crowds numbering as high as 7,000. Klaus Landsberg, the manager of Los Angeles television station KTLA, offered Welk the opportunity to appear on television, and on May 11, 1951, the station began broadcasting a weekly show live from the Aragon featuring Welk's band. The show evolved into The Lawrence Welk Show, broadcast each Saturday night on ABC.
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