Aquafina
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| Type | Water Beverage |
|---|---|
| Manufacturer | PepsiCo |
| Country of origin | United States |
| Introduced | 1994 |
| Website | aquafina.com |
Aquafina /ˌɑːkwəˈfiːnə/ is a brand of purified bottled water products produced by PepsiCo, consisting of both unflavored and flavored water. The Aquafina brand name is also licensed for use on multiple skin care products, including lip balm and wrinkle cream. It was first distributed in Wichita, Kansas in 1994, before becoming more widely sold across the United States, Spain, Canada, Lebanon, Turkey, the GCC countries, Iran, Egypt, Vietnam, Pakistan and India to compete with The Coca-Cola Company's Dasani and Dr. Pepper Snapple's Deja Blue. As of 2009, Aquafina represented 13.4 percent of domestic bottled water sales in the United States, making it the number 1 bottled water brand as measured by retail sales. Its primary competition includes Aqua (Indonesia), Aqua Minerale (Greece), Dasani (United States), Aqua Pura (United Kingdom) and Aquasource (Australia).
Aquafina Pure Water, the primary unflavored product produced under the Aquafina brand, is derived from local municipal tap water sources and goes through a purification process that incorporates reverse osmosis, ultraviolet, and ozone sterilization. Beginning on July 27, 2007, a disclaimer was added to each bottle of Aquafina, stating the water comes from a "public source". Aquafina uses the term "Purified Drinking Water" in reference to the product on its labeling in the United States. In Canada, the current 1.5 litres (51 US fl oz) bottle of water displays "Demineralized Treated Water". In response to concerns amongst environmental advocates who raised questions over the disclosure of water sources, a PepsiCo spokeswoman stated, "if this helps clarify the fact that the water originates from public sources, then it's a reasonable thing to do."
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