Dasani
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| Type | Water beverage |
|---|---|
| Manufacturer | The Coca-Cola Company |
| Country of origin | United States |
| Introduced | February 1999 |
Dasani (/dəˈsɑːni/) is a brand of bottled water from the Coca-Cola company, launched in 1999, after the success of Aquafina (produced by Coca-Cola-rival PepsiCo). It is one of many brands of Coca-Cola bottled water sold around the world. The product is filtered tap water bottled from local sources with added trace minerals.
Coca-Cola uses tap water from local municipal water supplies,filters it using the process of reverse osmosis, and adds trace amounts of minerals, including magnesium sulfate (Epsom salt), potassium chloride and table salt (sodium chloride).
In 2010, in a bid to counteract falling sales and bans on bottled water, Coca-Cola announced they would be distributing Dasani water in new packaging made of 30% plant based materials. Unlike other plant-based packaging, the bottles are compatible with standard recycling plants and represent up to a 25% reduction in carbon emissions when compared to standard water bottles, though this still represents 2000 times the energy usage of tap water.
Dasani was launched in all provinces of Canada except Quebec in 2000, a year after launching in the United States. The brand was made available in Quebec shortly afterwards, in April 2001.
There are five common Dasani bottle sizes sold in Canada: 355 mL, 500mL, 591 mL, 710 mL, 1 L, and 1.5 L. Bottles are sold individually and in packs of 6, 12, and 24.
The first source of Dasani water in Canada was Calgary, Alberta. A second bottling plant was later opened in Brampton, Ontario. The Calgary and Brampton plants produce Coca-Cola's plain-water (Dasani) and sugar-water (soft drinks) products. The company's administrative and marketing activities continue to be based in Atlanta, Georgia.
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