Andy Mooney

Andrew "Andy" P. Mooney is the CEO of Fender Musical Instruments Corporation and former chairman of Disney Consumer Products (DCP). Mooney joined the Walt Disney Company as president of DCP in January 2000 and was made chairman in May 2003. Vertical businesses under Mooney's leadership and the DCP umbrella are The Baby Einstein Company, Disney Publishing Worldwide and newly re-acquired retail chain The Disney Store. He is credited with pioneering the $4 billion Disney Princess franchise.

Andy Mooney is a native of Whitburn, Scotland. He holds an Accounting Certificate in the United Kingdom.

Prior to Disney, Mooney spent 20 years with Nike, Inc. Originally joining Nike's United Kingdom division as chief financial officer, he transitioned to marketing in 1982, holding several senior positions before becoming chief marketing officer for Nike in the United States in 1994. Immediately prior to joining DCP, Mooney was chief marketing officer and head of Nike's $3 billion Global Apparel organization with additional responsibilities for worldwide marketing strategies for the Nike and Jordan brands. He led the reorganization of Nike's brand marketing activities and introduced new advertising strategies.

In 2000, Mooney, having recently been made chairman of Disney Consumer Products Worldwide, went to see a Disney on Ice show in Phoenix, Arizona, where he saw little girls dressed as princesses, wearing handmade gowns with mismatched jewelry. Though he noted the deep affection for the characters with which these outfits were made, he imagined that ones assembled professionally by Disney could be lucrative. He packaged the Disney Princesses under a single brand, which sold items such as a yellow organza Belle costume, Sleeping Beauty pajamas and matching accessories. As of 2011, the franchise is a $4 billion-a-year brand featuring 26,000 products. In early 2007, Mooney promoted Disney Princess—Disney wedding gowns, a concept created and developed by his executive assistant, Pamela Kemp.

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