American South African Line

Farrell Lines Incorporated was named in 1948 after James A. Farrell, Jr., and John J. Farrell, sons of James Augustine Farrell, president of US Steel. The company was previously known as American South African Lines (ASAL). It was a passenger line and cargo line in regular service from New York City to South Africa stopping at Cape Town, Port Elizabeth, Durban and Lourenço Marques (Maputo) in Mozambique. The ships were well-appointed and carried about 180 passengers.

In heraldic terms, the house flag is field per saltire red and blue, overlaid by a white saltire.

The ships funnel (smokestack)

FRLU

The heritage and shipping prowess of Farrell Lines can be traced back to the early 1900s when James A. Farrell Sr., the late president of the United States Steel Corporation, established his own steamship company. The Isthmian Steamship Company was created in 1910 as a subsidiary of U.S. Steel and was designed to mitigate the costs of shipping U.S. Steel's freight. James A. Farrell grew up the son of a ship's captain, and the knowledge he acquired aided him in establishing a shipping legacy.

Farrell's foray into the shipping industry was a great success. He saved U.S. Steel Corporation substantial sums of money and ultimately decided to delve even further into this new enterprise. By 1928, Farrell was involved in several shipping ventures and operated three of the most influential companies in the industry: Argonaut Lines, Robin Lines, and the American South African Lines (ASAL).

James A. Farrell Sr. had two sons to whom he imparted his shipping knowledge and business savvy. Both sons, John and James Jr., went on to operate two of the three major shipping investments. James Jr. was president of ASAL while John was principal stockholder and president of Argonaut Lines.

In 1940, John abolished Argonaut Lines and transferred its vessels to ASAL. Shortly thereafter, James Jr. served in World War II in Naval Intelligence, and upon returning home, he teamed up with his brother to run ASAL. The two were able to create a powerful management team and operated the main U.S. flag and passenger service between Africa and the United States.

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