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American Brands

Fortune Brands
Industry Conglomerate
Fate Split
Predecessor American Brands
Successor American Brands, FILA Korea, Fortune Brands Home & Security, Beam Inc.
Founded 1969; 48 years ago (1969) (as American Brands)
Defunct October 3, 2011 (2011-10-03)
Headquarters Deerfield, Illinois, U.S.
Area served
Worldwide
Key people
Bruce A. Carbonari (Chairman of the Board & CEO)
Products Moen
Master Lock
Jim Beam
DeKuyper
Knob Creek
Vox vodka
El Tesoro tequila
Revenue Decrease$ 6.695 billion (2009)
Increase $ 505.20 million (2009)
Decrease $ 242.80 million (2009)
Total assets Increase $ 12.370 billion (2009)
Total equity Increase $ 5.106 billion (2008)
Number of employees
24,248 (2009)
Divisions List of Divisions
Website www.fortunebrands.com

Fortune Brands was a holding company founded in 1969 as American Brands and later renamed in 1997 and split apart in 2011. The corporate headquarters was in Deerfield, Illinois in the United States. The company historically had a significant diversity of products. It announced on December 8, 2010, that it planned to focus on its liquor business, and to spin off or sell other parts of the company – including home furnishings and hardware and other golf products. The company then sold its Titleist and FootJoy product lines to FILA Korea. On October 3, 2011, it split the remainder of its business into two publicly traded companies: Fortune Brands Home & Security (: FBHS) and Beam Inc. (: BEAM). On Jan. 14, 2014, Japan's Suntory made a US$16bn offer to buy Beam, Inc.

The American Tobacco Company was founded in 1890. In the late 1960s, with health concerns seen as posing an increasing threat to the tobacco business, management decided to diversify into other fields and changed the corporate name to American Brands, Inc. Brown & Williamson acquired the tobacco division in 1994.

American Tobacco Company was the original division of American Brands. American Tobacco was sold to British American Tobacco in 1994.

American Brands acquired Franklin Life Insurance in 1979. It sold the company to American General in 1994.

In 1987 American Brands acquired ACCO, a holding company which owned several office supply subsidiaries. Stapler manufacturer Swingline, Inc., which American Brands had acquired in 1970, was combined with ACCO. In 2005, the company spun off ACCO to shareholders, and immediately thereafter ACCO merged with General Binding Corporation. This merged company is now known as ACCO Brands.


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