Titleist
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| Subsidiary of Fila | |
| Industry | Golf |
| Founded | 1932 |
| Founder | Philip E. Young |
| Headquarters | Fairhaven, Massachusetts, USA |
| Website | www.titleist.com |
Titleist (pronounced /ˈtaɪtəlᵻst/ "title-ist") is an American brand name golf equipment and apparel products produced by the Acushnet subsidiary, which is headquartered in Fairhaven, Massachusetts, United States. It was founded in 1932 by Philip E. Young, and is a subsidiary of the South Korean company Fila.
The name Titleist is derived from the word "titlist", which means "title holder". Several marketing mottos have been promoted for the Titleist brand, including "The #1 ball in golf", "Serious clubs for serious golfers", "It's not how you mark your golf ball, it's how you mark your Titleist".
Acushnet is best known for its Titleist golf balls. It also produces clubs such as irons, drivers, putters (under the Scotty Cameron brand), other equipment, and apparel and accessories under the brands FootJoy and Pinnacle.
Phillip E. "Skipper" Young, a graduate of Massachusetts Institute of Technology, founded the Acushnet Company as a rubber-processing business.
When playing a round of golf with his dentist, Young missed a sure putt that seemed to be caused by the weight of the ball. He then asked his dentist friend to X-ray the ball and the film showed that the rubber core was off-center. After this initial discovery, Young took X-rays of more golf balls and found that most were poorly constructed with off-center cores and prone to erratic shots. This inspired Young to produce his own line of golf balls, which would become known as Titleist.
1910: Phillip E. Young and two partners formed Acushnet Processing Company. It was the world's largest supplier of recycled uncured rubber by the end of World War I. the Acushnet Process Company focused on deresinating latex and supplying rubber to industry, and over time began to make their own rubber-based products including water bottles and bathing caps.
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