Amanda (TV series)

Amanda
Starring	Amanda Randolph
Country of origin	United States
Production
Running time	15 minutes
Release
Original network	DuMont Television Network
Original release	November 1, 1948 – 1949

Amanda was an American television series starring Amanda Randolph which debuted on the DuMont Television Network on November 1, 1948. The ending date for the show is unclear, but it still appears in a TV schedule from October 1949.

Aired in New York City at 9:45am ET on the DuMont Television Network's flagship station WABD (some sources say the show aired 12noon to 12;15pm ET). The show was a 15-minute daytime music series starring Amanda Randolph, who hosted the program and sang.

The program is significant as one of the first regularly scheduled series to feature an African-American woman as host. On her series she sang songs ranging from spirituals to boogie woogie. According to the book The Forgotten Network (2004), DuMont began offering 4.5 hours of morning and afternoon programming to affiliates in January 1949, but it is not clear which series these were. The series and several other WABD daytime series seem to appear in Pittsburgh schedules (on station WDTV) during 1949, so it may have been shown on a network level.

According to the April 30, 1949, edition of newspaper Pittsburgh Courier, the series also featured guest stars, the first of which was Etta Moten.

According to the book What Women Watched: Daytime Television in the 1950s (University of Texas Press, 2005) by Marsha Cassidy, the DuMont daytime schedule beginning in January 1949 was:

The series aired as part of the DuMont experiment in daytime television. While not the first with daytime programming, DuMont's WABD was the first station to offer a schedule that started in the morning and ended after the evening programs; prior to this, daytime programming was occasional with schedules heavy on test patterns.

Billboard magazine gave a very mixed review of the line-up, but Amanda was one of several series on the schedule they liked, with the magazine saying that the songs were "well-sung" and that "the gal is by far the most entertaining part of the early stretch".

As with most DuMont series, no episodes are known to exist. Kinescopes of daytime television of the 1940s are exceptionally rare, as are kinescopes of local programming (since kinescopes were intended for time-delay purposes, all U.S. stations saw little need to record local programming, and this would remain the case for years).

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