Allan Paivio

Allan Urho Paivio (March 29, 1925 - June 19, 2016) was a Professor of psychology at the University of Western Ontario. He earned his Ph.D. from McGill University in 1959 and taught at the University of Western Ontario from 1963 until his retirement.

Paivio was born in Thunder Bay, Ontario as the son of Aku Päiviö and Ida Hänninen. His father was a Finnish Canadian journalist, poet and socialist. Paivio's brother Jules Päiviö was an architect and professor. He was the last surviving member of the Mackenzie–Papineau Battalion fighting in the Spanish Civil War.

In 1948, Allan Paivio won the title of "Mr. Canada" in a competition established by the International Federation of BodyBuilders.

Paivio has published approximately two hundred articles and is most known for his dual-coding theory. Dual-coding theory posits that nonverbal and verbal information are stored separately in long term memory. Dual coding theory is complemented by the theory of Alan Baddeley, in which working memory is divided into a visuospatial sketchpad and a phonological loop.

Paivio’s work has implications in many areas including human factors, interface design, as well as the development of educational materials.

Allan Paivio earned three degrees from McGill University between 1949 and 1959. Paivio has a Ph.D. in Psychology, and has spent over forty years in research on imagery, memory, language, cognition, and other areas. He has published approximately two hundred articles and book chapters, and five books. His 2000 book, Imagery and Text: A Dual Coding Theory of Reading and Writing, he wrote with Mark Sadoski. He published his most recent book in 2006, Mind and Its Evolution: A Dual Coding Theoretical Approach.

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