Alka-Seltzer
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| Product type | Antacid, aspirin, NSAID, tablets, liquid gels, fruit chews |
|---|---|
| Owner | Bayer (1978) |
| Country | U.S. |
| Introduced | 1931 |
| Markets | Worldwide |
| Previous owners | Miles Laboratories |
| Tagline | "Plop, plop, fizz, fizz" |
| Website |
www http://www.alka-seltzerplus.com/ |
Alka-Seltzer is an effervescent antacid and pain reliever first marketed by the Dr. Miles Medicine Company of Elkhart, Indiana, United States. It was developed by head chemist Maurice Treneer. Alka-Seltzer is marketed for relief of minor aches, pains, inflammation, fever, headache, heartburn, stomachache, indigestion, and hangovers, while neutralizing excess stomach acid. It was launched in 1931. A spin-off of Alka-Seltzer made to relieve colds and flu, Alka-Seltzer Plus, was later introduced. A short-lived antacid non-aspirin variant, Alka-Mints, was introduced in 1994 and discontinued in 1997. Another non-aspirin-based variant, Alka-Seltzer Gold, was later released.
Since 1978 Alka-Seltzer has been owned by Bayer Schering Pharma AG, Germany. The name "Alka-Seltzer" has been extended to incorporate an entire line of medications sold over the counter and taken by means of rapidly dissolving tablets that form a carbonated solution in water.
The brand is sold in North and Central America (and the Caribbean), as well in Asia-Pacific. In the 1980s and 1990s Bayer attempted to introduce the brand in Europe and South America with little success, withdrawing them after a few years.
Alka-Seltzer contains three active ingredients; aspirin (acetylsalicylic acid) (ASA), sodium bicarbonate, and anhydrous citric acid. The aspirin is a pain reliever and anti-inflammatory, and the sodium bicarbonate and citric acid form an antacid by their effervescent reaction with water.
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