Alcopops

An alcopop (or cooler, spirit cooler in South African English, or malternative in American slang) is a term describing certain flavored alcoholic beverages with relatively low alcohol content (e.g., 3–7% alcohol by volume), including:

The term alcopop (a portmanteau of the words alcohol and pop) is used commonly in the United Kingdom to describe these drinks and in some countries by advocates of tighter restrictions on alcoholic beverage sales, who argue that the beverages are especially appealing to underage drinkers. Other terms include FAB (flavored alcoholic beverage), FMB (flavored malt beverage),PPS (pre-packaged spirit or premium packaged spirits), and RTD (ready-to-drink – Australia and New Zealand).

There is a variety of beverages produced and marketed around the world as well as within each market which are described as coolers or alcopops. They tend to be sweet and served in small bottles (typically 355 ml (the normal size of a soda pop can) in the USA, 275 ml in South Africa and Germany, 330 ml in Canada and Europe), and between 4% and 7% ABV. In Europe, Canada, and South Africa coolers tend to be pre-mixed spirits, including vodka (e.g. Smirnoff Ice) or rum (e.g. Bacardi Breezer). In the United States, on the other hand, alcopops often start out as un-hopped beers, depending on the state in which they are sold. Much of the malt (and alcohol) is removed (leaving mostly water), with subsequent addition of alcohol (usually vodka or grain alcohol), sugar, coloring and flavoring. Such drinks are legally classified as beers in virtually all states and can therefore be sold in outlets that do not or cannot carry spirit-based drinks. There are, however, stronger ones that are simply pre-mixed spirits (e.g. Bacardi Rum Island Iced Tea), often containing about 12.5% alcohol by volume, that can be sold only where hard liquor is available.

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