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Air Serbia

Air Serbia
Air Serbia.png
IATA ICAO Callsign
JU ASL AIR SERBIA
Founded 17 June 1927
(as Aeroput)
turned into a public company 29 February 1992 (1992-02-29)
Belgrade, Serbia
Commenced operations 26 October 2013 (2013-10-26)
(as Air Serbia)
Hubs Belgrade Nikola Tesla Airport
Frequent-flyer program Etihad Guest
Subsidiaries
  • Air Serbia Ground Services
  • Air Serbia Catering
Fleet size 21
Destinations 44
Company slogan
  • The New Wings of Europe
Parent company Government of Serbia (51%)
Headquarters Belgrade, Serbia
Key people
  • Dane Kondić (CEO)
  • Branislav Malović
    (Chief Government Affairs and Relations Officer)
  • Davor Mišeljić
    (COO)
Revenue Increase €305 million (2015)
Net income Increase €3.9 million (2015)
Total assets Increase €304.97 million (2013)
Total equity Steady €0 (2013)
Employees 2,450 across the Air Serbia group (2015)
Website airserbia.com

Air Serbia (stylized as AirSERBIA; Serbian: Ер Србија / Er Srbija) is the flag carrier and largest airline of Serbia. The airline was formerly known as Jat Airways until it was renamed in 2013. Air Serbia commenced operations under its new name on 26 October 2013 (2013-10-26). The airline has its hub at Belgrade Nikola Tesla Airport.

Air Serbia draws its heritage, including the airline code JU, from flag carriers of former Yugoslavia: Aeroput was established in Belgrade in 1927, and was replaced by Jugoslovenski Aerotransport (JAT) in 1948 as the national airline of Yugoslavia. After the breakup of Yugoslavia in 1990s, JAT became a flag carrier of Serbia and Montenegro (FR Yugoslavia) and was renamed Jat Airways in 2003. However, the aging fleet and lack of investments caused the company to record financial losses year after year, and several Serbian governments were looking for a strategic partner for the company.

On 1 August 2013, Jat Airways and Etihad Airways entered into an agreement of strategic partnership. Under the agreement, Etihad acquired a 49% stake in Jat Airways and management rights for a period of five years. The Republic of Serbia would retain the remaining 51% and hold five of nine monitoring committee seats in the company. Jat Airways was reorganized and renamed Air Serbia in October 2013 and launched its inaugural flight under its new name on 26 October 2013, from Belgrade to Abu Dhabi.

Air Serbia's logo is a stylized double-headed eagle inspired by the Serbian coat-of-arms. The airline's branding was based on work undertaken by Tamara Maksimović, a 25-year-old graphic designer from Novi Sad.


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Wikipedia

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