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Founded | 17 June 1927 (as Aeroput) turned into a public company 29 February 1992 Belgrade, Serbia |
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Commenced operations | 26 October 2013 (as Air Serbia) |
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Hubs | Belgrade Nikola Tesla Airport | ||||||
Frequent-flyer program | Etihad Guest | ||||||
Subsidiaries |
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Fleet size | 21 | ||||||
Destinations | 44 | ||||||
Company slogan |
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Parent company | Government of Serbia (51%) | ||||||
Headquarters | Belgrade, Serbia | ||||||
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Revenue | €305 million (2015) | ||||||
Net income | €3.9 million (2015) | ||||||
Total assets | €304.97 million (2013) | ||||||
Total equity | €0 (2013) | ||||||
Employees | 2,450 across the Air Serbia group (2015) | ||||||
Website | airserbia |
Air Serbia (stylized as AirSERBIA; Serbian: Ер Србија / Er Srbija) is the flag carrier and largest airline of Serbia. The airline was formerly known as Jat Airways until it was renamed in 2013. Air Serbia commenced operations under its new name on 26 October 2013 . The airline has its hub at Belgrade Nikola Tesla Airport.
Air Serbia draws its heritage, including the airline code JU, from flag carriers of former Yugoslavia: Aeroput was established in Belgrade in 1927, and was replaced by Jugoslovenski Aerotransport (JAT) in 1948 as the national airline of Yugoslavia. After the breakup of Yugoslavia in 1990s, JAT became a flag carrier of Serbia and Montenegro (FR Yugoslavia) and was renamed Jat Airways in 2003. However, the aging fleet and lack of investments caused the company to record financial losses year after year, and several Serbian governments were looking for a strategic partner for the company.
On 1 August 2013, Jat Airways and Etihad Airways entered into an agreement of strategic partnership. Under the agreement, Etihad acquired a 49% stake in Jat Airways and management rights for a period of five years. The Republic of Serbia would retain the remaining 51% and hold five of nine monitoring committee seats in the company. Jat Airways was reorganized and renamed Air Serbia in October 2013 and launched its inaugural flight under its new name on 26 October 2013, from Belgrade to Abu Dhabi.
Air Serbia's logo is a stylized double-headed eagle inspired by the Serbian coat-of-arms. The airline's branding was based on work undertaken by Tamara Maksimović, a 25-year-old graphic designer from Novi Sad.