Africa Wrestling Alliance
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| Acronym | AWA |
|---|---|
| Founded | 1995 |
| Style | Traditional/Rofstoei |
| Headquarters | Cape Town, South Africa |
| Founder(s) | Shaun Koen |
| Owner(s) | Shaun Koen Koos Rossouw |
| Formerly | Africa Wrestling Federation |
| Website | AWA Official Website |
Africa Wrestling Alliance, formerly known as Africa Wrestling Federation, is a South African professional wrestling promotion founded in 1995. The regionally based company is owned by Shaun Koen and Koos Rossouw, and is a traditionally styled promotion influenced by the international wrestling market, such as European and American mainstream wrestling. The style encompassed by the top stars of AWA such as Shaun Koen, African Warrior and BDX-treme is referred to as Rofstoei (an Afrikaans term).
The Africa Wrestling Federation was founded by Shaun Koen and his wife in 1995 after the death of his father, Jackie Koen, on 16 December 1994. The AWF started off as a regional promotion based in Cape Town, regularly running in the Goodwood and Parow areas. A few years later the AWF started doing tours nationally and also ventured outside of South Africa to tour countries like Swaziland and Zimbabwe. In 2003 AWF signed a year-long television contract with eTV to air weekly shows in 2004.
The AWA aired weekly television episodes taped for eTV throughout 2004 known as AWF on E Slam Series. The episodes were recorded in arenas such as the Good Hope Centre, Carnival City and the Coca-Cola Dome. The actual running time of these events lasted three to four hours, but to minimise costs, they were split into one hour for each episode. The show was relatively successful until late 2004, when ratings and attendance started decreasing. A soundtrack CD, AWF on E - The Soundtrack, was released under the EMI label to promote the AWF on E television show. The year-long season culminated in a two-hour live special held at Sun City on 11 December 2004. See AWF on E Slam Series Final.
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