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Activia

Activia
Activia logo.png
Type Dairy
Manufacturer Groupe Danone
Country of origin France
Introduced 1986; 31 years ago (1986)
Website activia.fr

Activia is a brand of yogurt owned by Groupe Danone ("The Dannon Company" in the United States) and introduced in France in 1987. As of 2013, Activia is present in more than 70 countries and on all 5 continents. Activia is classified as a functional food, designed to improve digestive health.

In the 1980s, Danone researchers took interest in bifidobacteria. They developed a specific strain that can survive in the acidic medium of yogurt. In addition to traditional yogurt bacteria, they decided to add a probiotic strain:Bifidus Actiregularis. Activia products thus contain Bifidobacterium animalis DN 173,010, a proprietary strain of Bifidobacterium, a probiotic which is marketed by Dannon under the trade names Bifidus Regularis, Bifidus Actiregularis, Bifidus Digestivum and Bifidobacterium Lactis.Danone launched Activia in France in 1987 under the "Bio" brand name.

By 2006, the brand was operating in 22 countries. In 2013, it was sold in more than 70 countries.

Activia products are sold with different textures (set or firm, stirred, drinkable...) and in flavors adapted to local consumer preferences. The product line varies by country. Most Activia yogurts contain real fruit.

In Brazil, both yogurt and yogurt-drinks are available. In addition to the usual worldwide fruit flavors, honey with carrot is also available. The "light" line is marketed as "0%" fat.

In Bulgaria, Croatia, and Romania the products include semi-solid yogurts (plain, cereal, strawberry, peach and prune) and yogurt drinks (plain, cereal, strawberry-kiwi and cherry-vanilla).


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