AM730
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| Type | Daily newspaper |
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| Format | Tabloid |
| Owner(s) | Shih Wing Ching |
| Editor | LO Kok Luen (盧覺麟) |
| Language | Chinese |
| Headquarters | 19/F Centre Point, 181-185 Gloucester Rd, Wanchai |
| Website | [1] |
Am730, is free daily Chinese-language newspaper published in Hong Kong, the third with the prior two being Headline Daily and Metropolis Daily. Shih Wing-ching, chairman of Centaline Holdings, a property agency, is the founder of the newspaper. He introduced the new paper due to the unprecedented success of Metropolis Daily, a pioneer in this market. Metropolis Daily was founded in 2002, and was so successful that it broke even in only fourteen months. Realising the profitability of the market, Shih established am730 in late July 2005
Owned and operated by AM730 Media Limited,Am730 launched its first publication on 30 July 2005. Initially, am730 was scheduled to be launched in September, but it was re-scheduled to 30 July for two primary reasons. First, it intends to keep up with one of its competitors, Headline Daily, which was launched on 12 July 2005. Second is the convenient coincidence that the date of 30 July (730) corresponds with the name of the newspaper. Two hundred thousand copies of am730 were issued at its first publication and its current circulation volume is around three hundred thousand copies daily.
The name of the newspaper is intended to suggest a fresh approach towards the methodology of naming newspapers. It does not incorporate the term "daily" because this word reflects the conventional way of naming a news journal. The name literally states the newspaper's aim to distribute the publication during rush hour, which is approximately 7:30am.
According to Shih, the newspaper is tailored to young people. 7:30am is about when the sun rises; it signals vitality, just like the young people who are at the start of a long journey through life. It is a new vision aimed to change the old quality of Hong Kong newspapers. In its first week, am730 sold one hundred thousand copies. Eventually, it aims to increase circulation to three hundred thousand copies, which is similar to the other two free newspapers (Metropolis Daily: 300,000; Headline Daily: 400,000).
In January 2014, Shih revealed that many mainland companies were cancelling advertising with the paper, for its perceived anti-Beijing editorial stance.
The journal tends to adopt internet slang and other expressions which are widely used on the Internet and popular among youth. The newspaper official says it is advisable to use internet slang and does not think that colloquial expressions in newspaper articles will affect young people's language proficiency. What is more crucial is using popular language to convey messages. am730 intends to offer a fresh sensation in news to its readers; it aims to widen the horizon of its readers, both internationally and culturally, and to promote an optimistic outlook on life and hopes for the future.
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