890 ESPN
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| City | Dedham, Massachusetts |
|---|---|
| Broadcast area | Boston, Massachusetts |
| Branding | La Mega 94.9 |
| Slogan | La fuerza que te mueve! (The force that moves you!) |
| Frequency | 890 kHz |
| Translator(s) | 94.9 W235CS (Dedham) |
| Repeater(s) | 1400 WLLH (Lowell and Lawrence) |
| First air date | October 1994 |
| Format | Spanish tropical |
| Power | 25,000 watts daytime 6,000 watts nighttime |
| Class | B |
| Facility ID | 6475 |
| Transmitter coordinates | 42°14′50.00″N 71°25′31.00″W / 42.2472222°N 71.4252778°WCoordinates: 42°14′50.00″N 71°25′31.00″W / 42.2472222°N 71.4252778°W |
| Callsign meaning | AMG = Mega |
| Former callsigns | WBMA (1994–1995) WBPS (1995–2003) |
| Affiliations | New England Revolution (MLS) |
| Owner | Gois Broadcasting LLC (Gois Broadcasting Boston LLC) |
| Webcast | Listen Live |
| Website | megaboston.com |
WAMG (890 AM; "La Mega") is a radio station in the Boston market licensed to Dedham, Massachusetts. It is owned by Gois Broadcasting. It broadcasts in Spanish, and plays bachata, merengue, salsa and pop music. WLS in Chicago is the dominant (class A) station on 890 AM; WAMG must reduce power during the nighttime hours and uses a directional antenna to protect the nighttime skywave signal of WLS.
WAMG also simulcasts its programming on WLLH (1400 AM) in Lowell and Lawrence to reach the area north of Boston and the southern part of New Hampshire. It also operates translator W235CS (94.9 FM) in Dedham.
WAMG first came on the air in 1994 as WBMA, initially airing a Spanish-language religious format that gradually migrated from WBIV (now WQOM). In 1995, the station adopted a sports format, affiliated with the Prime Sports network. The station also adopted the call letters of WBPS at this time, which remained with the station for many years, even after the station dropped sports for brokered ethnic programs in 1996.
In 1998, WBPS was acquired by Mega Communications, and on December 1, the station adopted a Spanish adult contemporary format, initially as "Estrella 890" before becoming "Amor 890".
After the failure of a Spanish-language all-news format on WNNY (now WKDM) in New York City, Mega began to broker many of the company's stations. Consequently, on December 1, 2001, Mega began leasing WBPS to CNET, at which time the station adopted the technology news/talk format of "CNET Radio," as a simulcast of KNEW.
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