888sport
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| Private | |
| Industry | Gambling |
| Founded | 2008 |
| Headquarters | Gibraltar |
| Services | Sports betting, novelty bets |
| Parent | 888 Holdings |
| Website | 888sport |
888sport is an online bookmaker based and licensed in Gibraltar. It was founded in 2008 and is a subsidiary of 888 Holdings plc. The company provides online sports betting, predominantly in European markets.
888sport was launched in March 2008. The site offers betting on events in horse racing, football, basketball, tennis, golf, rugby and other sports, in addition to access to other entertainment sites under the 888 brand. Customers’ main options are traditional pre-event bets, both singles and multiples, and live betting, where bets can be placed on in-game action.
888sport was launched as the dedicated sports arm of 888 Holdings in March 2008, and as part of 888's unified entertainment offering of online sports betting, casino, poker, and bingo. 888sport began to get involved in sports sponsorship in 2010, starting with a sponsored stand at Fontwell Park Racecourse.
Former Spanish national team footballer Santiago Cañizares joined 888sport in 2011 as European brand ambassador, in 2012 English former professional footballer Ian Wright as pundit during The Euros, and Channel 4 Racing presenter Emma Spencer joined in 2014 as horse racing expert.
888sport received media coverage for the way it utilised social media prior to and during the fight between George Groves and Carl Froch fight in 2014. The company's humorous tweets resulted in twice as many boxing-related mentions as its nearest rival.
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Wikipedia