888poker
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| Private Company | |
| Industry | Online poker |
| Founder | Avi Shaked |
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Area served
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Worldwide |
| Owner | Avi Shaked, Ron Ben-Yitzhak, Shay Ben-Yitzhak |
| Parent | Cassava Enterprises |
| Website | www |
888poker.com is the second largest online poker network in the world and the second most popular online poker brand as of December 20, 2013. 888poker.com is operated by 888 Holdings plc subsidiary Cassava Enterprises Ltd under the laws of Gibraltar. 888poker was launched in 2002, offering players traditional poker games such as Texas Hold'em, Omaha poker, and Seven-Card stud. Avi Shaked owns roughly 50% of 888 Holdings through family trusts, while Shay and Ron Ben-Yitzhak own 11%, also through a family trust.
The 888poker offering includes poker game variations such as Texas Hold’em, Omaha (High & Low) and 7 Card Stud Poker, along with Sit & Go and Tournament games. Products are available on all major platforms, including PC, Android, and Apple devices. A new version of the mobile app was launched on Aug 21, 2013, providing mobile access to multi table tournaments that were unavailable in previous versions.
Annual financial reports released on December 31, 2012 indicate that 888 Holdings profits and market share have increased dramatically. Overall revenue increased by 26% 331 million USD, compared with a profit of 262 million USD in 2010. The Company’s primary source of revenue continues to be its Business to Consumer division, 284 million USD, up by 28% from 2010.
888 poker includes a team of both top ranking professional poker players and popular celebrities in other industries. 888poker Team Captain and Former Australian international cricket bowler Shane Warne signed his first sponsorship agreement with 888poker in January 2008. UFC Welterweight champion George St. Pierre signed an endorsement deal with 888poker on April 9, 2012. St. Pierre actively participates in poker tournaments, with winnings going to his anti-bullying foundation. Warne was inducted into the International Cricket Council Hall of Fame on July 19, 2013. 888poker has endorsement deals with several professional poker players, including: JC Tran, Jackie Glazier, Sam Holden, Jessica Dawley, Jesse Sylvia, Bruno Kawauti, Nicolau Villa-Lobos, Russell Thomas, Jake Balsiger, Michiel Brummelhuis, Jay Farber and the 2015 November Nine Neil Blumenfield, Joe McKeehen, and Thomas Cannuli.
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