4MMM
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| City | Brisbane, Queensland |
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| Broadcast area | Brisbane, Gold Coast, Sunshine Coast, Ipswich, Tweed Heads. |
| Branding | Triple M |
| Slogan | Brisbane's Rock Variety |
| Frequency | 104.5 MHz FM (also on DAB+) |
| First air date | August 22, 1980 |
| Format | Active rock |
| Language(s) | English |
| ERP | 12,000 watts |
| HAAT | 365 m |
| Transmitter coordinates | 27°27′47″S 152°56′54″E / 27.46306°S 152.94833°E |
| Former frequencies | 104.1 MHz (1980-1989) |
| Affiliations | Triple M Network |
| Owner | Southern Cross Austereo |
| Sister stations | Hit105 |
| Website | Official website |
4MMM (identified on air and in print as Triple M) is one of Brisbane, Australia's commercial FM Rock radio stations, primarily targeted at those in the 25-50 age group. Triple M Brisbane is part of Southern Cross Austereo's Triple M network and broadcasts on the 104.5 MHz frequency.
4MMM started on the FM band at 104.1 MHz on August 22, 1980. Brisbane businessman Leo Williams was the driving force behind the venture while the station manager then was Rob McKay, who left the station soon after, allowing program manager Ted Seymour to take the reins. Their first format was contemporary rock. It was rebranded as FM104 in December 1982 with the new slogan "Rock In Stereo", and focused on the typical Queensland lifestyle of beaches and barbecues.
The music was now serious rock but very much album oriented. Their playlists now included AC/DC, The Angels, Van Halen, ZZ Top and the Talking Heads as well as supporting Australian pub rock bands such as INXS, Hunters & Collectors and the Choirboys.
In 1983, they started using the popular call sign, "FM104 ROCKS THE WEEKEND", "FM104 ROCKS BRISBANE" and "FM104 ROCK IN STEREO". The first number one ratings success was in the 7 to midnight timeslot in the second survey of 1983, reaching an impressive 26 share. The station finally went number one overall in October 1984 with a share of 18.2% total audience.
From then they dominated the market, peaking at a massive 37.9% share in the Brisbane expo year, 1988. This has never been achieved by any radio station since. They were number one in Brisbane from late 1984 until 1990. The breakfast shift, with Bill Healy and Mr T was also consistently number one. Promotions including the Skyshow featuring the first afterburner F111's in the world, and involvement in all things Brisbane supplemented the sizzling on-air format.
During their 1980's domination FM104 also pioneered cross-platform endeavours, noteworthy the weekly late night music show "Sevenrock in Stereo" hosted by programmer Bill Riner. Sevenrock was a simulcast with BTQ Channel 7 broadcasting monaural video and FM104 the stereo sound. Other simulcast ventures included Star Wars with TVQ Channel 0.
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Wikipedia