3T Cycling

3T Cycling is an Italian cycle sport company associated with many champion cyclists. It was founded in 1961 and soon won a reputation for lightweight racing cycle componentry.

The company used aerospace-grade aluminum alloys in its products, designing handlebars with input from professional riders.

3T switched production to carbon-fiber composite materials and in 2008 returned to pro cycling after several years' absence. For the 2008 season it sponsored the CSC team, which won the Tour de France. 3T sponsored three pro teams for the 2009 professional season.

In 2013 3T was a sponsor for BMC Racing Team.

3T is an Italian cycle sport firm, located in Bergamo, near Milano. It was originally known as 3TTT — Tecnologia del Tubo Torino (Turin Tube Technology). Many competitions have been won on 3T components, including the Tour de France, Olympic races, World Championships, and the World Hour record.

The firm was founded by Mario Dedioniggi in Torino in 1961. Dedioniggi was skilled at manipulating and bending steel tubes to fabricate the lightweight handlebars desired by racing cyclists, and Italian professional riders were among 3T’s first customers.

By 1970 3T handlebars and stems were in widespread use in the European professional peloton. In the quest for lighter weight, 3T switched production to aluminum alloy in place of steel. It was among the first to use aluminum for these components, where strength is critical to safety.

In 1975 it produced the Superleggera handlebar weighing 250 grammes — claimed to be the world's lightest drop handlebar. This bar was the first to be made of 7075 aluminium alloy, a material usually used in aerospace applications. The high strength-to-weight ratio of this alloy, also known as Ergal, found uses in other sports: 3T ski poles sold well for several seasons during the 1970s.

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